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See who AI recommends before the intake call happens.

Measure the shortlist for every practice and metro, trace the sources behind it, and turn each missed matter into work for the right office and practice leader.

See every shortlist you’re on.

Buyers ask the same thing a hundred ways, and each question gets its own picks. Track the questions that matter and see how far you are from the top.

Injury claims

Farrowell & Senn 1st, in 36 of 40

Workplace retaliation

Farrowell & Senn 1st, in 37 of 40

Business acquisitions

Farrowell & Senn 2nd, in 31 of 40

Estate planning

Farrowell & Senn 2nd, in 30 of 40

Chicago claims

Farrowell & Senn 4th, in 14 of 40

  • Farrowell & Senn
  • Rivals
  • Your gap to first

40 AI answers per question. Height shows how many named each brand.

Explore the evidence

Give AI a reason to pick you.

Trakkr reads the pages behind every pick. When AI can’t find what it needs, Trakkr writes the fix and ships it once you approve.

  • You approve every change
  • Ships to Shopify, WordPress, Webflow and GitHub
Dacrevin Law

Medical claims

38of 40

Why AI picks it

  • Names the medical claims teamDacrevin Law example page
  • Explains initial case reviewsDacrevin Law example guide
ChatGPT says

“Names lawyers who handle medical claims.”

Fix ready1 of 3
farrowell-senn.test

Name the medical claims team. Verify the details with the team before publishing.

Farrowell & Senn

Chicago claims

14of 40
  • Medical claims experience is missing.Farrowell & Senn example page
“Compare local firms for a medical malpractice claim in Chicago”40 answers

Follow every pick to your site.

Connect Google Analytics to see AI referral visits and landing pages. Recorded conversions depend on the events and values configured in your property.

30 days · AI referral visits

Chicago claims

/services
214 visits
214 AI visitsExample fix

Services and fit

/solutions
96 visits
96 AI visits

About the team

/about
141 visits
141 AI visits

Contact

/contact
118 visits
118 AI visits

AI referral visits

30-day total
569 visitsFour landing pages · Illustrative AI referrals

Mini bars show 30 days of AI visits.

Google Analytics attribution

Illustrative multi-office law firms example. All providers, products, answers, counts and results in this demo are fictional. Verify facts before using an example draft. Industry-specific evidence and measurement caveats follow below.

AI search for multi-office law firms, explained.

AI search for multi-office law firms means measuring whether the firm, relevant office and suitable attorney appear when a prospective client asks an AI system for legal help. The useful unit is not a firm-wide mention count. It is share of shortlist for one practice, matter type and market, with the cited sources, entity facts and competing firms attached. Teams can then turn a missed recommendation into specific content, profile, local proof or authority-source work.

Illustrative product data. No client results or legal claims.

Tracked across
  • ChatGPT
  • Google
  • Perplexity
  • Gemini
AI shortlist monitor
Chicago · Medical malpractice

Prospective client asks

Compare local firms for a medical malpractice claim in Chicago

Shortlist signal

Farrowell & Senn is included, but Westbridge Trial Law leads because its Chicago practice, attorney profiles and independent directory records agree across more of the cited answer set.

#2Position

Share

28.7%

Sources

5 / 8

Entity truth

73%

Next work item

Repair the Chicago malpractice evidence chain across the practice page, attorney profiles and authority sources.

AI turns one legal question into a shortlist.

The firm is not competing in one national category. It is competing in a specific practice, matter and market before a prospect makes contact.

01

The buying moment

The shortlist forms before intake.

A prospective client can ask one detailed question, compare several firms and arrive at the intake form with a shortlist already in mind. The relevant contest is the practice and metro in that answer, not traffic to the firm homepage.

02

The operating unit

Firm-wide averages hide local gaps.

A strong corporate or personal injury presence in one office says little about whistleblower work in another. Multi-office teams need practice-by-market cuts that map back to an office, an attorney group and an intake route.

03

The proof burden

Legal claims need an evidence trail.

Office pages, attorney biographies, bar records, local profiles, legal directories, editorial rankings, reviews and reporting can tell different stories. Trakkr keeps the answer beside the sources and facts that support or weaken it.

Open the full readout.

Switch views to see how Trakkr breaks down visibility for multi-office law firms, from the market to the work that moves it.

Farrowell & SennExample readout

Measure the market that can produce the matter.

Move from a firm-wide signal into the office and practice cut. Shortlist share, citation coverage and entity truth stay together.

Farrowell & Senn LLP

Four illustrative office-practice cuts across the Midwest

All firm, office and performance data in this product view is illustrative.

Shortlist visibility
22.4
-0.8 pts over 30 days
Prompts won
199
Across 4 markets
Citation coverage
67%
Supporting sources found

Matter-demand map

Office signal by practice and metro

Chicago, IL

Medical malpractice · 28.7%

St. Louis, MO

Whistleblower · 14.3%

Kansas City, MO

Mid-market M&A · 19.6%

Indianapolis, IN

Estate planning · 26.1%

Chicago, IL · Medical malpractice

The office is visible, but the malpractice team and independent practice proof do not agree across the answer set.

Share28.7%
Rank#2
Entity73%

St. Louis, MO · Whistleblower

Attorney biographies support employment work, but the St. Louis entity and whistleblower route are weak or absent elsewhere.

Share14.3%
Rank#4
Entity58%

Kansas City, MO · Mid-market M&A

Current attorney and directory profiles support the practice, while sector-specific deal context remains thin.

Share19.6%
Rank#3
Entity82%

Indianapolis, IN · Estate planning

Local profiles and plain-language guides agree on the office, team and consultation path.

Share26.1%
Rank#2
Entity88%

St. Louis whistleblower share is 14.3% in the illustrative readout. The office is verifiable, but attorney location, practice language and independent source coverage do not form one clear entity.

Illustrative public peer set

Morgan & MorganHusch BlackwellCozen O'ConnorFisher Phillips

These public names show how a firm could configure a peer set. They are not Trakkr customers, and this page makes no measurement claim about them.

View 1 of 6

Measure answers in the context buyers see them.

Shortlist share only means something when the prompt, matter, metro, engine, entities, citations and date remain attached.

  1. 01Define matter demand

    Build prompt groups around the legal issue, buyer stage, practice, metro and likely intake decision.

  2. 02Check the answer

    Run each prompt across selected AI engines and preserve the answer, model, market and date.

  3. 03Measure the shortlist

    Record whether the firm, relevant office and attorney appear, plus recommendation order and alternatives named.

  4. 04Trace cited evidence

    Capture the firm, bar, local, directory, review, publisher and community sources attached to the answer.

  5. 05Route the work

    Turn a missed shortlist into a specific content, profile, local proof or authority-source action for the responsible office and practice leader.

Results vary by prompt, practice, market, engine and date. Farrowell & Senn, its attorneys, competing fictional firms, prompts, scores and findings are deterministic illustrative data. Public peer names are examples only. Nothing on this page reports a real firm ranking, client result, credential or Trakkr customer relationship, and Trakkr does not promise legal or search outcomes.

Questions, answered.

What multi-office firms need to know before tracking AI search.

Legal SEO usually measures how pages rank and attract visits from search engines. AI visibility measures whether an AI answer mentions, recommends or cites the firm for a specific matter and market. The two overlap, but an AI shortlist can also depend on entity consistency and evidence found across bar records, local profiles, directories, reviews, publishers and communities.

Ask anything elseAsk anything else

The Agent answers from our docs, methods and pricing, and links to the source.

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