Change how AI
describes you.

Trakkr asks supported models to describe your brand and tracked rivals. Its weekly perception analysis keeps the descriptions, the scores and the sentences behind each claim. Model coverage is shown with the evidence.

A sentiment score gives you one mood. Perception gives you the words: what AI praises, what it questions, how many models use each claim and the quotes behind it. Open a claim to see its evidence and suggested next steps.

Trakkr scores a set of brand traits using the same analysis for your brand and rivals. The score is separate from visibility: a brand can be well regarded but rarely mentioned. Read the trait scores and model evidence alongside the total.

The comparison puts your brand in context. Rival scores, strengths and gaps come from the same analysis, so a change in the brands you track can change the comparison and your rank.

Yes. Set a perception goal or track a narrative, then follow its history. Trakkr records progress as new analyses arrive. A goal is a target you choose, not a promise that AI will adopt the claim.

Perception reports include the supporting claims and evidence. You can use reports and exports available in your account to share the analysis with your team.