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Customer storyHow the voice AI company Futuro grew its traffic3×AI traffic in 60 days

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Data and research

FreeAI Site GraderAI Query Scannerllms.txt GeneratorAll free tools
Open dataWhere AI sends people, across more than 6,000 sites

See the revenue
AI sends you.

Trakkr picks out the visitors who came from AI assistants and adds up the revenue recorded for that traffic, straight from your Google Analytics.

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perplexity.ai2 visits+$31
gemini.google.com1 visit
chatgpt.com4 visits+$54
claude.ai1 visit
perplexity.ai2 visits+$24
chatgpt.com3 visits+$41
Revenue from AI visitorsNike · Sep 9 to Oct 8Tracked
ChatGPT53%$6,841
Perplexity22%$2,847
Claude14%$1,853
Gemini10%$1,306
Total+23% on the previous 30 days
$12,847

Shares are rounded.

Session sourceVisits · Sep 9 to Oct 8
  • google78,120
  • (direct)34,890
  • instagram.com6,560
  • bing2,850
  • newsletter2,590
  • chatgpt.com469
  • youtube.com286
  • perplexity.ai165
  • reddit.com91
  • claude.ai85
  • gemini.google.com68
  • chat.openai.com35
  • www.perplexity.ai21
  • openai.com4
In TrakkrAI visitors
  • ChatGPT508
    chatgpt.com, chat.openai.com, openai.com
  • Perplexity186
    perplexity.ai, www.perplexity.ai
  • Claude85
    claude.ai
  • Gemini68
    gemini.google.com
AI visitors0.7% of all visits847

AI visitors hide in your referrals.

Google Analytics lists them by hostname, scattered under your big channels. Trakkr picks them out, puts each assistant under one name, and follows the pages, key events and revenue recorded for that traffic.

Read-only Google Analytics. Nothing to install.

What an AI visit is worth.

$15.17

In this sample, that’s 40% more than the $10.85 an average visit to the site brings. Split by assistant, so you can see who sends buyers and who sends browsers.

Value per visitBy assistant · Sep 9 to Oct 8
AssistantVisitsPer visitvs AI avg
Claude85$21.80+44%
Gemini68$19.21+27%
Perplexity186$15.31+1%
ChatGPT508$13.47−11%
Every AI visit847$15.17
Every visit to the site$10.85

See the step that loses them.

Build a funnel from the events you already track in Google Analytics. Trakkr runs it for AI visitors only, in order, so a drop means people really left.

Checkout funnelAI visitors only · Sep 9 to Oct 8Your events, in order
Landedsession_start
100%847 visitorsFrom a recognised AI source
Viewed a productview_item
64%542 visitors64% of the step before
Added to cartadd_to_cart
22%186 visitors34% of the step before
Started checkoutbegin_checkout
13%110 visitors59% of the step before
Boughtpurchase
9%76 visitorsRevenue reported separately

Product to cart loses the most. 356 of the 542 who viewed a product left without adding it.

Know which pages AI sends people to.

See the landing pages reached by AI visitors, with sessions and engagement. Put that traffic beside the claims and fixes for those pages to decide where to focus.

See the fixes
AI landing pagesSep 9 to Oct 8Sorted by visits
PageVisitsEngagement
/running/pegasusExample claim: the Pegasus 41 is discontinued.Review example fix 21472%
/running/vaporfly9681%
/mens/running-shoes14165%
/womens/running-shoes11869%
/running/trail-running-shoes7774%
/running/road-running-shoes6361%
212 other pages13863%
Total84769%
How $12,847 was countedNike · Sep 9 to Oct 8Tracked
Visits from AI assistants8477 hostnames, grouped into 4 assistants
Hostnames left out2staging.nike.com, localhost
Direct visits, not counted34,890No referrer, so no guess
Revenue fromPurchases in Google Analytics
Recorded revenue$12,847

Every total shows its working.

See how the number was counted: which sources made it in, which filters apply, and where the revenue came from. Keep recorded revenue separate from values you set.

Tracked
Revenue your property records.
Estimated
Values you set per event, always labelled.
(direct)
Stays direct. No visit is guessed into AI.

Questions,
answered.

The ones we hear most. For anything else, talk to our team.

Your Google Analytics 4 property. Trakkr reads revenue recorded for traffic with a recognised AI source. If you set a value for a conversion event, Trakkr can calculate an estimate instead. Tracked amounts and estimates are labelled separately and use your property currency.

Ask anything else, like “Which analytics tools does AI revenue use?”Ask anything else

The Agent answers from our docs, methods and pricing, and links to the source.

Revenue from AI visitorsYour site · last 30 daysConnect
ChatGPT–
Perplexity–
Claude–
Gemini–
TotalYour number goes here
$

Find out what
AI search is worth.

Connect Google Analytics, pick your property, and see the visitors and revenue AI assistants already send you.

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