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AI Site Grader
AI Query Scanner
llms.txt GeneratorDoes AI put your
VPN service on the shortlist?
54 buyer prompts for VPN service brands.
See when you appear, how you compare, and what AI gets wrong.
“What are the best VPN services available right now?”
Would your brand make this list?
Start with the question
you want to answer.
12 starters are shown by default. Expand each intent to browse all 54 prompts. Adapt the buyer’s context before testing.
Discovery Prompts
2 of 9 shownGeneral queries to see which brands the AI considers top-of-mind for the VPN category.
- 01
What are the best VPN services available right now?
BasicWhat to look forGeneral market leadership and ranking position.
- 02
List the top 5 VPNs for privacy and security.
BasicWhat to look forAssociation with security-first keywords.
Comparison Prompts
2 of 9 shownPrompts that force the AI to weigh one brand’s features against another.
- 10
Compare NordVPN vs ExpressVPN vs Surfshark.
BasicWhat to look forDirect feature-by-feature competitive positioning.
- 11
Which is better for gaming: Mullvad or ExitLag?
IntermediateWhat to look forNiche performance comparison for latency and speed.
Use Case Prompts
2 of 9 shownSpecific scenarios to test if a brand is recommended for particular user needs.
- 19
What is the best VPN for watching Netflix from another country?
BasicWhat to look forVisibility in the high-demand streaming segment.
- 20
Which VPN should I use for secure torrenting and P2P?
IntermediateWhat to look forAssociation with privacy and specialized server types.
Validation Prompts
2 of 9 shownPrompts designed to check the credibility and trustworthiness of specific brands.
- 28
Is NordVPN actually safe to use?
BasicWhat to look forReview of security history and brand trust.
- 29
Has ExpressVPN ever been audited by a third party?
AdvancedWhat to look forVisibility of transparency reports and audits.
Problem-Solving Prompts
2 of 9 shownTesting if the AI recommends a brand as the solution to a technical issue.
- 37
How can I access my home streaming accounts while traveling abroad?
BasicWhat to look forDoes the AI suggest a VPN as the primary solution?
- 38
My internet is being throttled by my ISP. How can I fix this?
IntermediateWhat to look forAssociation with anti-throttling benefits.
Competitive Intelligence
2 of 9 shownAnalyzing how the AI categorizes the market and identifies challengers.
- 46
What are the best alternatives to NordVPN?
BasicWhat to look forIdentification of primary competitors and secondary options.
- 47
Is there a cheaper version of ExpressVPN that is just as good?
IntermediateWhat to look forValue-based challenger positioning.
Make the question
sound like your buyer.
Change the context, not the outcome you want. A useful prompt describes a real buyer’s situation without steering AI toward your brand.
Recommend a vpn service option for [buyer] in [market] with a focus on [priority].
What are the best VPN services available right now?
Keep discovery unbranded.
Use brand names for comparisons or reputation checks. Leave them out when testing who gets discovered.
Keep a record of the answer.
Note the prompt, platform, date, brands named, order, reasons and cited sources. Repeat with the same setup.
Check what AI tells you.
Answers can vary or be wrong. Verify fees, integrations and product claims using current official sources.
About this library.
Testing AI visibility for VPN services is critical because modern LLMs act as the primary filter for security recommendations. Users no longer scan through pages of search results; they ask AI for the most secure or fastest option. These prompts measure whether your brand is associated with key security protocols, streaming performance, and privacy standards. By monitoring these responses, brands can understand if their technical specifications and user reviews are properly indexed and weighted against competitors in a crowded marketplace where trust and speed are the primary conversion drivers.
Based on Trakkr’s 54-prompt vpn service bank, updated 22 May 2024. These are test questions, not measured results or product recommendations.
Platform-specific tips.
ChatGPT
- Use custom instructions to simulate different user personas (e.g., a tech-savvy developer vs. a non-technical traveler) to see how recommendations change.
- Ask for information in a table format to see how specific features are compared side-by-side.
Claude
- Ask Claude to analyze the ‘security philosophy’ of different brands; it excels at nuanced, long-form comparisons of brand values.
- Claude is often more cautious; test if it provides ‘unbiased’ lists or leans toward established legacy brands.
Gemini
- Check for ‘Google Search’ integration links to see which review sites Google’s AI is pulling its VPN data from.
- Test location-based queries as Gemini often leverages real-time geographic data for server recommendations.
Perplexity
- Monitor the citations closely to see which tech blogs (Cnet, Tom’s Guide, etc.) are driving your brand’s AI visibility.
- Use the ‘Pro’ search to see if deeper web crawling changes the ranking of your brand versus a standard search.
Pro tips.
- 01
Test prompts in ‘Incognito’ or logged-out states to avoid personalization bias in AI responses.
- 02
Vary the phrasing of technical terms (e.g., ‘no-logs’ vs ‘privacy policy’) to see if the AI understands synonymous value propositions.
- 03
Include ‘negative’ prompts to see if the AI brings up past security breaches or controversies associated with your brand.
- 04
Track the ‘Share of Model’ by counting how many times your brand appears in the top 3 results across 50 different prompts.
Track your AI visibility
Choose a prompt above to bring it into your trial, or start with your own topic.