Agencies
Peec AI
Brand teams and agencies that value unlimited users, daily tracking, and prompt allocation across projects.
Watch: Starter includes three model selections; extra models cost more and API access is Enterprise.
Vendor-owned buyer guide
Best AI visibility tools in 2026
The direct answer: choose by buying job, not an overall score. Trakkr is the broad-platform pick, RankScale has the lowest published paid entry, Profound is the enterprise shortlist, and Ahrefs Brand Radar suits SEO teams that want a large discovery index. Trakkr publishes this guide and owns Trakkr, so every product claim below is tied to official vendor material and every weakness stays visible.
The shortlist by buying job
Broad mixed-channel teamsTrakkrOWNED
Lowest published paid entryRankScale
Enterprise shortlistProfound
Traditional SEO teamsAhrefs Brand Radar
Human-checked 2026-08-26 · 26 official sourcesDocumentation review, no paid product accounts
Evidence standard. Official pricing, product and documentation pages were human-checked on 2026-08-26. “Not publicly stated” is an unknown, not a negative. Buyer and company-size fit are editorial labels based on each vendor’s public positioning and plan shape. We did not open accounts or test output accuracy.
The complete buyer decision matrix
Each row uses the published entry plan. Engine names, usage, seats, plan access and billing come from the shared vendor record; weaknesses are documentation-based editorial findings. Scroll sideways on a narrow screen.
| Platform and plan | Best buyer | Company size | Engines on plan | Prompts or checks | Citations | Crawler data | API | Exports | Seats | Agency support | Price | Billing | Verified weakness |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| small teams, in-house teams, agencies, enterprise | Small to enterprise | 8 surfaces: ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews, Grok, DeepSeek, Meta AI | 50 prompts, daily | Yes | Paid add-on | Higher plan | Yes | 3 seats | Higher plan | $83.33/mo | Monthly or annual | It costs more than the lowest-price trackers, and REST API access starts on Scale. | |
| small teams, in-house teams, agencies, enterprise | Small to enterprise | 10 surfaces: ChatGPT, Gemini, Perplexity, Claude, DeepSeek, Mistral, Grok, Microsoft Copilot, Google AI Mode, Google AI Overviews | Search terms are unlimited; executions consume credits, tracking frequency is not publicly stated for this plan | Yes | Not publicly stated | Higher plan | Yes | Not publicly stated for this plan | Higher plan | $17/mo | Monthly or annual | The $20 price is not a fixed prompt bundle; engine-specific credit costs make direct prompt-price comparison unsafe. | |
| small teams, in-house teams, agencies | Small to mid-market | 4 surfaces: ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot | 15 prompts, daily | Yes | Not publicly stated | No | Yes | Unlimited team members | Higher plan | $25/mo | Monthly or annual | Lite has 15 prompts and four core engines; Gemini and Google AI Mode are paid add-ons. | |
| small teams, in-house teams, agencies, enterprise | Small to enterprise | 3 surfaces: Choose three supported models | 50 prompts, daily | Yes | Not publicly stated | Higher plan | Yes | Unlimited users | Higher plan | $80.75/mo | Monthly or annual | Starter includes three model selections; extra models cost more and API access is Enterprise. | |
| in-house teams, agencies, enterprise | Mid-market to enterprise | 7 surfaces: ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, Google AI Overviews, Meta AI | 350 prompts, daily | Yes | Yes | Higher plan | Not publicly stated | 3 seats | Yes | $250/mo | Monthly or annual | All public plans cover seven engines; API, SSO, and advanced governance require Enterprise. | |
| in-house teams, agencies, enterprise | Mid-market to enterprise | 1 surface: ChatGPT | 50 prompts, daily | Yes | Yes | No | No | 1 seats | Higher plan | $99/mo | Annual payment required | The $99 entry tier is ChatGPT-only and requires annual payment; broader coverage moves to higher plans. | |
| in-house teams, agencies, enterprise, SEO-suite buyers | Mid-market to enterprise | 6 surfaces: Google AI Overviews, Google AI Mode, ChatGPT, Perplexity, Gemini, Microsoft Copilot | 2,500 checks, tracking frequency is not publicly stated for this plan | Yes | Higher plan | Yes | Yes | Not publicly stated for this package | Not publicly stated | $50/mo | Monthly | The $50 entry is custom-prompt checks only; full all-platform Brand Radar access is $699/mo. | |
| small teams, in-house teams, content teams, SEO-suite buyers, enterprise | Small to enterprise | 3 surfaces: ChatGPT, Gemini, Google AI Overviews | 50 prompts, daily | Not publicly stated | Yes | Not publicly stated | Higher plan | 1 seats | Higher plan | $79/mo | Annual payment required | Starter tracks three platforms and is billed annually; broader ten-platform coverage is Enterprise. | |
| agencies, enterprise, multi-location | Mid-market to enterprise | 4 surfaces: ChatGPT, Gemini, Perplexity, Claude, Google | Not publicly stated for this plan, tracking frequency is not publicly stated for this plan | Yes | Not publicly stated | Yes | Yes | Not publicly stated for this plan | Yes | Custom quote | Custom quote | Pricing, prompt allowances, seats, and workspace limits are not publicly stated. | |
| small teams, in-house teams, agencies, enterprise | Small to enterprise | 5 surfaces: ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude | 300 responses, tracking frequency is not publicly stated for this plan | Yes | Not publicly stated | Higher plan | Higher plan | Unlimited members | Higher plan | Free | Monthly | Prompt capacity is expressed as response credits, and Starter API access is a separately priced add-on. |
Entry plan means the lowest published ongoing plan in the shared record. A vendor-wide feature may differ from entry-plan access, so API, exports and agency columns use the plan record. Citations and crawler data use the vendor’s published capability status and preserve tier notes.
7 buyer-type verdicts
No overall score. Start with the row that matches your buying job, then test its stated weakness against your brief.
Enterprise teams
Profound
Enterprise and agency buyers who want a mature answer-engine intelligence product and can accept annual or custom terms.
Watch: The $99 entry tier is ChatGPT-only and requires annual payment; broader coverage moves to higher plans.
Small brands
Otterly.AI
Small teams that want a clearly priced prompt-tracking bundle with a low starting price.
Watch: Lite has 15 prompts and four core engines; Gemini and Google AI Mode are paid add-ons.
Traditional SEO teams
Ahrefs Brand Radar
SEO teams that want a very large prebuilt AI prompt index plus optional custom prompt checks.
Watch: The $50 entry is custom-prompt checks only; full all-platform Brand Radar access is $699/mo.
Multi-location brands
Yext Scout
Multi-location brands and partners that need hyper-local competitive benchmarking and action workflows.
Watch: Pricing, prompt allowances, seats, and workspace limits are not publicly stated.
Budget buyers
RankScale
Budget-conscious teams that want broad engine choice and are comfortable forecasting credits.
Watch: The $20 price is not a fixed prompt bundle; engine-specific credit costs make direct prompt-price comparison unsafe.
Teams needing APIs
Ahrefs Brand Radar
SEO teams that want a very large prebuilt AI prompt index plus optional custom prompt checks.
Watch: The $50 entry is custom-prompt checks only; full all-platform Brand Radar access is $699/mo.
Where competitors beat Trakkr
These are the clearest documented reasons to choose a competitor. Trakkr’s ownership of this guide does not change them.
Strongest reason not to buy Trakkr: It costs more than the lowest-price trackers, and REST API access starts on Scale. If low entry cost or an entry-tier REST API is a hard requirement, remove Trakkr from the shortlist.
Ahrefs Brand Radar
SEO teams that want a very large prebuilt AI prompt index plus optional custom prompt checks.
Its limit: The $50 entry is custom-prompt checks only; full all-platform Brand Radar access is $699/mo.
Yext Scout
Multi-location brands and partners that need hyper-local competitive benchmarking and action workflows.
Its limit: Pricing, prompt allowances, seats, and workspace limits are not publicly stated.
Writesonic
Content and SEO teams that want prompt tracking, site audits, and article production in one subscription.
Its limit: Starter tracks three platforms and is billed annually; broader ten-platform coverage is Enterprise.
AthenaHQ
Teams that want a free credit-based entry point and action or content-optimization workflows.
Its limit: Prompt capacity is expressed as response credits, and Starter API access is a separately priced add-on.
RankScale
Budget-conscious teams that want broad engine choice and are comfortable forecasting credits.
Its limit: The $20 price is not a fixed prompt bundle; engine-specific credit costs make direct prompt-price comparison unsafe.
Scrunch AI
Teams that want prompt monitoring, citations, site audits, and AI bot traffic in the same entry plan.
Its limit: All public plans cover seven engines; API, SSO, and advanced governance require Enterprise.
The test we have not run
Comparable hands-on results were not available in authorised accounts, so this guide retains the documentation-review label. This is the exact protocol for a future test.
SAMPLE
Trakkr, trakkr.ai, measured as the disclosed test brand against Profound, Peec AI, Scrunch AI and Ahrefs Brand Radar.
MARKET
United States, English, desktop. Run every day at 15:00 UTC for seven consecutive days. Record the execution dates before publishing results.
PRODUCTS
Use the lowest public plan that supports the four common surfaces. If a surface is unavailable, record Not available and do not substitute another engine.
SURFACES
ChatGPT, Gemini, Perplexity and Google AI Overviews. Use the same location, language, brand, domain and competitor set in every product.
OBSERVATIONS
Run the 12 frozen prompts on four surfaces for seven days, producing 336 planned answer observations before reruns or failures.
EVIDENCE SAVED
Keep raw answer text, cited URLs, timestamps, prompt, surface, location, product export, failed runs and plan settings. Publish the anonymised evidence file with the results.
INDEPENDENT MEASURES
Calculate mention presence, unprompted recommendation presence, cited-domain share and rank from the saved answers. Do not compare vendor-defined scores as though they share one formula.
LIMITATIONS
Model answers vary, vendors may query different endpoints, Google AI Overviews may not trigger, and product exports can round or deduplicate differently. Report missing runs and variance, not only averages.
Show the 12 frozen benchmark prompts
- What are the best AI visibility tools for a small US marketing team?
- Which platforms track brand mentions in ChatGPT, Gemini, Perplexity and Google AI Overviews?
- What AI visibility software is best for an agency managing client brands?
- Which AI visibility tools include citation tracking and crawler analytics?
- What is the most affordable AI visibility tracker for 50 prompts?
- Which AI visibility platforms offer API access and exports?
- Compare Trakkr, Profound, Peec AI and Scrunch AI for a B2B SaaS team.
- What are the best alternatives to Trakkr?
- Is Trakkr a credible AI visibility platform?
- What are Trakkr's main weaknesses?
- Which AI visibility software supports Reddit monitoring?
- Which AI visibility platform is best for multi-location brands?
Start free, then decide what to automate
A paid tracker makes sense when repeat checks, history, exports, alerts or client reporting would save more work than they cost.
STEP 1AI Site Grader
Start here to check whether one site gives AI systems clear, usable brand and page signals.
STEP 3AI Share of Voice Tool
Calculate a simple baseline, then decide whether a paid platform would save enough repeat work.
How to use this guide
1. Set the brief
Write down company size, buyer type, required engines, monthly prompts or checks, seats, exports, API, agency needs and maximum billing commitment.
2. Remove unknowns
Treat every Not publicly stated cell as a sales question. Do not turn it into a yes or a no without written vendor evidence.
3. Shortlist two
Choose the buyer-type verdict that fits, then keep one alternative whose weakness is less costly for your team.
4. Test before commitment
Ask both vendors to run the frozen prompt sample with your market and required surfaces. Compare raw answers and cited URLs, not dashboard scores alone.
Scope, ownership and corrections
What this page does
This is a software procurement guide: plan limits, evidence, commitment and buyer fit. The AEO tools comparison is about answer-engine optimisation workflow, while the GEO tools guide focuses on measurement-to-action depth. They solve different search intents and do not reuse this matrix.
Trakkr owns and publishes this guide and sells one product in it. No competitor paid for placement or approved the copy. There is no overall score and no self-serving review rating.
Corrections and change log
Found a stale price or wrong limit? Email [email protected] with the official source and the affected row. We update the shared vendor record first, then the visible guide, structured data and change log.
26 Aug 2026: Added the direct shortlist, 14-field decision matrix, seven buyer verdicts, competitor advantages, exact future benchmark, free-tool path, source register and launch baseline.
18 Aug 2026: Replaced the broad listicle with a source-backed plan-level fact model and explicit unknown states.
Official source register (26)
Vendor facts were last materially verified on 2026-08-26. Open a row to see the exact official pages used.
Trakkr · 4 sources · verified 2026-08-26
RankScale · 1 source · verified 2026-08-26
Otterly.AI · 3 sources · verified 2026-08-26
Peec AI · 3 sources · verified 2026-08-26
Scrunch AI · 2 sources · verified 2026-08-26
Profound · 3 sources · verified 2026-08-26
Ahrefs Brand Radar · 4 sources · verified 2026-08-26
Writesonic · 1 source · verified 2026-08-26
Yext Scout · 2 sources · verified 2026-08-26
AthenaHQ · 3 sources · verified 2026-08-26
FAQ
What is the best AI visibility tool?
There is no defensible overall winner. The right choice depends on company size, buyer type, required engines, prompt volume, reporting, API needs, billing terms and the weaknesses your team can accept. This guide gives a named verdict for 7 common buyer types.
How much does AI visibility software cost?
Published plans in this guide range from an ongoing free credit plan to custom enterprise quotes. Compare the price with its billing commitment, included engines, prompts or checks, seats, exports and add-ons. A low monthly equivalent may require a full-year payment or cover a narrower product.
Did Trakkr test every product?
No. This is a documentation review of official vendor material, not a hands-on product test. No paid accounts were opened. The guide publishes the exact protocol required for a future comparable test instead of implying experience we do not have.
Are there free AI visibility tools?
Yes. The free AI Site Grader, AEO Checker and AI Share of Voice Tool can establish whether you have a measurement problem before you buy ongoing software. The matrix also identifies vendors that publish an ongoing free plan.
Need a vendor outside this matrix?
The directory keeps the wider source-backed market and the pricing benchmark lets you compare plan economics.