What is Amzn-SearchBot? AI crawler guide

Amzn-SearchBot by Amazon: Amazon search crawler that indexes pages so they can be retrieved and cited in Amazon search and assistant answers. Check its reported user-agent, robots.txt behavior, source, and verification guidance.

Amazon search crawler that indexes pages so they can be retrieved and cited in Amazon search and assistant answers.

What is Amzn-SearchBot?

Amzn-SearchBot is Amazon's search crawler. It visits web pages to index them so they can be retrieved and cited in Amazon search results and assistant answers. The crawler identifies itself with the user-agent token Amzn-SearchBot and honors robots.txt directives. If you do not explicitly name Amzn-SearchBot in your robots.txt, Amazon applies the rules you set for other search crawlers. Amazon states that this crawler is not used for training purposes.

What it's for

For site owners, Amzn-SearchBot determines whether your pages appear in Amazon search and assistant answers. Allowing it can increase your visibility on Amazon's platforms, while blocking it may remove your content from those surfaces.

How to handle Amzn-SearchBot

To prevent Amzn-SearchBot from crawling your site, add a disallow rule for the user-agent token Amzn-SearchBot in your robots.txt file. If you do not specify rules for this bot, Amazon will apply the directives you have set for other search crawlers.

robots.txt rule

User-agent: Amzn-SearchBot Disallow: /

Blocking cost

Blocking Amzn-SearchBot can remove your pages from Amazon search and assistant answers, potentially reducing your visibility on Amazon's platforms.

Examples

Related bots

Frequently Asked Questions

What does Amzn-SearchBot do?

Amzn-SearchBot crawls and indexes web pages so they can be retrieved and cited in Amazon search and assistant answers.

Does Amzn-SearchBot use my content for training?

Amazon states that Amzn-SearchBot is not used for training purposes.

What happens if I do not mention Amzn-SearchBot in robots.txt?

If Amzn-SearchBot is not named in your robots.txt, Amazon applies the rules you set for other search crawlers.

How can I block Amzn-SearchBot?

You can block Amzn-SearchBot by adding a disallow rule for the user-agent token Amzn-SearchBot in your robots.txt file.

Will blocking Amzn-SearchBot affect my visibility on Amazon?

Yes, blocking Amzn-SearchBot can remove your pages from Amazon search and assistant answers.

Data & Sources