What is Amzn-User? AI crawler guide

Amzn-User by Amazon: Amazon fetcher that retrieves a specific page because a person asked an Amazon assistant about it. Check its reported user-agent, robots.txt behavior, source, and verification guidance.

Amazon fetcher that retrieves a specific page because a person asked an Amazon assistant about it.

What is Amzn-User?

Amzn-User is a web crawler operated by Amazon. It retrieves a specific page when a person asks an Amazon assistant about that page. The request is user-initiated, meaning the assistant fetches the page in direct response to a customer query. Amazon states this fetcher may not follow all robots.txt directives because the request originates from a user action. The user-agent token is Amzn-User, and a typical full user-agent string includes browser-like identifiers. This bot falls under the interaction category, as it facilitates real-time information retrieval for Amazon's assistant services.

What it's for

If you block Amzn-User, Amazon assistants may be unable to read your page when a customer asks about it directly. This could reduce your content's visibility in Amazon's assistant-driven experiences, potentially affecting traffic or engagement from users who rely on those assistants for information.

How to handle Amzn-User

To prevent Amzn-User from accessing your site, add a robots.txt rule targeting the user-agent token Amzn-User. However, note that Amazon states this fetcher may not fully comply with robots.txt because requests are user-initiated. If you want to ensure blocking, consider additional measures, but be aware that doing so may limit your content's availability in Amazon assistant responses.

robots.txt rule

User-agent: Amzn-User Disallow: /

Blocking cost

Blocking Amzn-User may prevent your page from being surfaced when a customer asks an Amazon assistant about it, potentially reducing visibility in those interactions.

Examples

Related bots

Frequently Asked Questions

What does Amzn-User do?

Amzn-User is an Amazon fetcher that retrieves a specific page because a person asked an Amazon assistant about it. It operates on a user-initiated basis.

Does Amzn-User obey robots.txt?

Amazon states that Amzn-User may not follow all robots.txt directives because the request is user-initiated. This means blocking via robots.txt might not be fully effective.

What happens if I block Amzn-User?

Blocking Amzn-User can stop Amazon assistants from reading your page when a customer asks about it directly. This could reduce your content's visibility in Amazon assistant responses.

How can I identify Amzn-User traffic?

Amzn-User identifies itself with the user-agent token Amzn-User. A typical full user-agent string includes browser-like identifiers such as Mozilla/5.0 and Chrome versions.

Is Amzn-User used for search indexing?

Amzn-User is not described as a search indexing bot. Its purpose is to fetch pages in response to direct user queries to Amazon assistants.

Data & Sources