Otterly for Agencies: Workspaces, Reporting and Pricing
Is Otterly AI good for agencies? Review unlimited workspaces, partner prompt allowances, Looker Studio white-label reporting, API access, and portfolio cost.
Founder, Trakkr
Quick answer
Is Otterly AI a good fit for an agency?
Otterly is a good self-serve fit for small and mid-sized agencies that want unlimited client workspaces, unlimited team members, daily monitoring, exports, Looker Studio, and predictable public pricing. Standard is $189 per month and Premium is $489, while approved Agency Partners receive 150 or 500 prompts instead of 100 or 400. Otterly does not offer native white-label software; branded delivery runs through Looker Studio, and extra engines such as Gemini, Claude, and Google AI Mode cost more.
Best fit
Agency-ready plans
White label
Agency capability table
| Capability | Public evidence | Agency implication |
|---|---|---|
| Client separation | Unlimited workspaces on Standard and Premium; workspace-level data and team access | Clean separation without a per-workspace fee |
| Agency pricing | $189 Standard and $489 Premium; partner program has no extra fee after approval | Client count does not set price, total prompt and engine needs do |
| Prompt volume | Agency Partners receive 150 prompts on Standard or 500 on Premium | Suitable for focused client portfolios, not unlimited monitoring depth |
| White label / portal | No native white-label interface; branded dashboards and scheduled delivery through Looker Studio | Strong reporting workaround, no native client portal |
| Actions | Recommendations, prompt research, citation analysis, and GEO audits | Useful prioritization, implementation stays with the agency |
| Exports / API | PDF/CSV exports, Looker Studio, 2,000 API/MCP requests on Standard and 5,000 on Premium | Good automation options at public prices |
| Security | SSO is listed for custom Enterprise | Larger regulated clients may require a quote |
Evidence highlights
- Otterly documents unlimited workspaces and team members on Standard and Premium.
- Otterly explicitly says its native interface, URLs, and branding cannot be white-labeled.
- Agency Partners receive higher prompt allowances and can use Looker Studio for branded client reporting.
How we verified this
We checked the claims on this page against Otterly AI's public product pages, documentation, and pricing evidence, then refreshed the summary on August 18, 2026. The source list supports the factual claims; buyer-fit judgments are Trakkr editorial analysis.
Primary sources
- Otterly pricing
Official prices, plan limits, add-ons, and Agency Partner benefits.
- Otterly plan guide
Official workspace, export, API, MCP, and Looker Studio limits.
- Otterly white-label guide
Official statement that native white-label software is not offered.
- Otterly Agency Partner guide
Official partner prompt allowances, requirements, and reporting benefits.
- Otterly client reporting guide
Official workspace separation, exports, Looker Studio, and scheduled delivery workflow.
Good fit for reporting-led agencies, avoid when a native portal is required
Choose Otterly when you want fast self-serve setup, separate workspaces, a shared prompt allowance, daily data, and client reporting through a familiar BI tool. It is especially practical for SEO teams already comfortable with Looker Studio.
Avoid it when clients must log into a fully rebranded product or when every engine must be included in one price. Otterly’s white-label answer is an external Looker Studio dashboard, and several engines are paid add-ons.
Pricing scales with prompts and engines, not workspace count
Standard is $189 per month for 100 prompts, unlimited workspaces, Looker Studio, and 2,000 API and MCP requests. Premium is $489 for 400 prompts and 5,000 API and MCP requests. Approved Agency Partners receive 150 or 500 prompts respectively at no additional partner-program fee.
Google AI Mode, Gemini, and Claude are sold as add-ons. Standard and Premium can add 100 prompts for $99 per month. Build the agency budget from the total prompts and engines required across all clients, not the number of workspaces.
5, 20, and 50-client scenarios
At 10 prompts per client, five clients need 50 prompts and fit Standard. Twenty need 200 prompts and fit Premium. Fifty need 500 prompts, which exactly matches the published Premium Agency Partner allowance. These scenarios assume one monitored prompt consumes one shared prompt slot regardless of the number of included engines.
If every client needs add-on engines, multiple markets, or more than 10 prompts, the price rises. Otterly says prompts can be distributed freely across workspaces, so uneven allocations are possible.
Workflow, reporting, exports, and setup
A workspace can isolate each client’s brands, prompts, reports, and team access. Owners and admins manage billing, users, and workspace allocations from one account. Reports update daily, while Looker Studio handles custom branding, live links, and scheduled email delivery.
The API can feed agency dashboards, warehouses, alerts, and workflows. One-off PDF and CSV exports are also documented. This gives agencies more delivery flexibility than a monitoring-only product without forcing Enterprise procurement.
Honest limitations and open questions
There is no native white-label interface, custom client domain, or documented built-in client portal. Agency Partner approval is required for the higher prompt allowances, and the exact review criteria are not a plan entitlement.
The public plan prices cover four core engines. Add-on engine costs vary by tier, so agencies should model the exact bundle before promising broad coverage to clients.
When to consider an alternative
Consider Peec for a purpose-built agency pricing ladder and pitch projects. Consider Semrush if AI visibility must sit inside a broader SEO suite. Consider Trakkr if a native white-label client portal and direct action workflow are more important than a Looker Studio reporting layer.
No. Standard and Premium include unlimited workspaces. The practical limits are the shared prompt allowance, engine add-ons, API quotas, and any Enterprise requirements.
No. Otterly says its interface, URLs, and branding cannot be customized. Agencies can build branded client dashboards and scheduled reports through Looker Studio.
At 10 prompts per client, 20 clients need 200 prompts and fit inside Premium’s 400-prompt base allowance or 500-prompt Agency Partner allowance. Engine add-ons are separate.
Yes. Standard includes 2,000 API and MCP requests per month and Premium includes 5,000 according to Otterly’s current help documentation.
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