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GPTBot controls more than half of observed AI crawler traffic

GPTBot accounts for 57.2% of the 575,788 observed AI crawler visits in the Trakkr study.

GPTBot is the largest crawler family in the observed dataset.

The numbers behind it.

GPTBot share
GPTBot is the dominant crawler by observed visits.
57.2%
Crawler visits
Observed AI crawler visits in the study window.
575,788
MeasureResult
GPTBot share

GPTBot is the dominant crawler by observed visits.

57.2%
Crawler visits

Observed AI crawler visits in the study window.

575,788

What this study measured.

An observational snapshot.
Tested 1 February 2026.

Read the full methodology

Population and method

Built from 575,788 AI crawler visits across 84 brands and 314,501 unique URLs observed between June 11, 2025 and February 1, 2026.

Where the evidence stops

This study measures observable crawler traffic rather than hidden fetches or internal cache reads.

One dominant e-commerce brand was excluded to keep the page-type patterns more generalizable.

Visit share and homepage preference vary sharply by bot family, so averages can hide crawler-specific behavior.

What to do with this

This sets the default operational baseline for AI crawl visibility work. Strategists must prioritize GPTBot compatibility to capture the majority of automated AI traffic.

“GPTBot accounts for 57.2% of observed crawler visits in the Trakkr study.”

When AI Comes to Your Website - Trakkr Research · GPTBot controls more than half of observed AI crawler traffic
When AI Comes to Your Website · Trakkr Research · Updated 1 February 2026

https://trakkr.ai/trakkr-research/crawler-behavior/facts/gptbot-controls-more-than-half-of-observed-ai-crawler-traffic
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