GPTBot rarely uses the homepage as an entry point | Trakkr Research
GPTBot overwhelmingly lands deeper in the site.
Methodology: Built from 575,788 AI crawler visits across 84 brands and 314,501 unique URLs observed between June 11, 2025 and February 1, 2026.
Claim
GPTBot initiates crawling from the homepage in only 2.75 percent of observed sessions.
Why it matters
Because homepages serve as weak safety nets for GPTBot discovery, search operators and content strategists must ensure deep pages and individual articles are independently optimized and accessible to AI crawlers.
Supporting metrics
| Metric | Value | Context |
|---|---|---|
| GPTBot homepage rate | 2.75% | GPTBot rarely starts on the homepage. |
Related pages
Continue through the same study cluster.
- are most ai crawler visits one and done - Related answer page
- does gptbot behave differently from claudebot - Related answer page
- crawler share tracker - Related tracker page
Data & Sources
- When AI Comes to Your Website - Flagship study behind this page
- Page JSON - Machine-readable companion file