Scrunch for Agencies: Pricing, Workspaces and Client Fit

Choose Scrunch when the agency’s service includes AI bot traffic, site audits, page optimization, citations, and customer-experience work. The product has more operational depth than a basic share-of-voice tracker.

Avoid it when you need a public multi-client price or a fully documented white-label portal before talking to sales. The multi-client workflow is clearly described, but its price, capacity, and exact branding controls are not.

Scrunch’s public brand pricing lists Starter at $250 per month billed annually or $300 month to month, Growth at $417 per month billed annually or $500 month to month, and Enterprise as custom. Those are brand plan prices, not a published rule for an agency portfolio.

The Agency Partner Program advertises special pricing, a free seat on referred client accounts, prospecting licenses, Data API access, and referral rewards up to 20%. Ask for exact active-client limits, included prompts and users, API quotas, implementation services, contract term, and renewal rules.

Scrunch does not publish an agency price or portfolio ceiling for five, 20, or 50 clients, so every scenario is quote required. Do not multiply a public brand plan by the client count and present that as agency pricing.

The useful cost comparison is effective price per active workspace plus the prompt, model, audit, user, API, and reporting allowance attached to each client.

Scrunch says agencies can create client or prospect environments, bulk-import data, manage brands in one workspace, and use role-based permissions to give clients brand-specific Guest access. Reporting can flow through preferred tools such as Looker Studio.

The Data API supports custom dashboards and workflows, while recommendations, audits, and AXP create an action layer. Scrunch says many customers begin collecting data within one day, but an agency should still test a representative client before committing the whole portfolio.

Scrunch uses the phrase agency-branded AI search product and documents brand-specific Guest access, but it does not spell out native logo replacement, custom domains, scheduled white-label exports, or every client permission. The exact partner price, minimum term, portfolio ceiling, and API quota are also not public.

Sitecore acquired Scrunch in June 2026. That can strengthen enterprise reach, but buyers should confirm the current roadmap, contracting entity, integrations, and support model rather than relying on older Scrunch packaging.

Consider Profound for enterprise AEO research and agency workspaces, Peec for public agency tiers, and Otterly for self-serve multi-workspace reporting. Consider Trakkr when native client portals, public multi-brand pricing, and a direct action layer matter more than Scrunch’s AXP scope.