Semrush for Agencies: AI Visibility Cost and Reporting
Is Semrush AI Visibility good for agencies? Review $99 per-domain pricing, white-label report add-ons, exports, recommendations, user costs, and the retired Client Portal.
Founder, Trakkr
Quick answer
Is Semrush AI Visibility a good fit for an agency?
Semrush AI Visibility is a good fit for agencies already running SEO and client reporting in Semrush. The AI toolkit costs $99 per month per domain when billed annually and includes 25 custom prompts, competitor research, AI-readiness checks, recommendations, and exports. White-label delivery is available through $20 monthly Pro Reports, not a dedicated AI client portal. Semrush has sunset its former Client Portal, and every additional client domain adds another $99 monthly slot before report and user costs.
Best fit
Scaling basis
White label
Agency capability table
| Capability | Public evidence | Agency implication |
|---|---|---|
| Client separation | One Brand Performance domain per $99 toolkit slot; extra domains cost $99 each | Clear but linear per-domain scaling |
| Prompt tracking | 25 custom prompts; 50 more cost $60 per month | Lean baseline for each client |
| White label / portal | Pro Reports add branding, custom domains, share links, and scheduling; old Client Portal is sunset | Good document delivery, no current dedicated portal |
| Actions | Strategic recommendations, AI-readiness audit, prompt and competitor research | Useful SEO action bridge, not a client task system |
| Exports | 10 CSV exports daily plus PDF, scheduled reports, and shareable dashboards where available | Strong familiar reporting workflow |
| API | No public AI Visibility Toolkit API entitlement is documented | Do not assume the wider Semrush API exposes this dataset |
| Team access | AI Visibility access costs $99 per additional user after adding the account user | Seat costs can materially change agency economics |
Evidence highlights
- Semrush prices the AI Visibility Toolkit at $99 per month per domain when billed annually.
- Additional domains are $99 each and extra 50-prompt packs are $60 per month.
- Semrush has sunset the old Client Portal; white-label delivery now runs through Pro Reports and share links.
How we verified this
We checked the claims on this page against Semrush's public product pages, documentation, and pricing evidence, then refreshed the summary on August 18, 2026. The source list supports the factual claims; buyer-fit judgments are Trakkr editorial analysis.
Primary sources
- Semrush AI Visibility pricing
Official per-domain price, plan limits, report add-ons, and Enterprise path.
- AI Visibility Toolkit guide
Official prompt, domain, export, trial, and additional-user limits.
- Brand Performance reports
Official domain-slot behavior and 14-day change cooldown.
- Semrush My Reports
Official Base and Pro Report prices, branding, scheduling, sharing, and custom domains.
- Agency Growth Kit sunset
Official Client Portal and CRM retirement notice.
Good fit for Semrush agencies, avoid if AI visibility must stand alone
Choose Semrush when the agency already uses its SEO datasets, audits, projects, and report builder. AI findings can move into an existing search workflow with less team retraining than a new specialist platform.
Avoid it when AI visibility is the entire service and you need a native white-label portal, broad included model coverage, or a low fixed portfolio price. The toolkit scales by domain, user, prompt pack, and report.
Pricing scales linearly by domain
The Base AI Visibility plan is $99 per month per domain when billed annually. It includes one Brand Performance domain, 25 tracked prompts, four named AI surfaces on the pricing page, competitor analysis, prompt research, AI-readiness auditing, and 10 daily CSV exports. Additional domain slots are $99 per month and extra 50-prompt packs are $60.
Pro Reports cost $20 per report per month and add external integrations, white-label branding, theme controls, custom domains, hourly scheduling, and share links. Added users have separate account and AI-toolkit access costs.
5, 20, and 50-client scenarios
Five client domains cost $495 per month, 20 cost $1,980, and 50 cost $4,950 before reports, extra prompts, extra users, the SEO Toolkit, taxes, or Enterprise terms. The figures are direct multiplication of Semrush’s published $99 per-domain price.
If every client needs one Pro Report, add $100, $400, or $1,000 per month respectively. Confirm whether existing included Base Reports reduce that total and whether annual commitments apply to every toolkit slot.
Workflow, reporting, exports, and setup
Set up Brand Performance for each domain and location, then use Prompt Tracking, Competitor Research, AI Analysis, and the site audit to build client findings. Most toolkit areas support PDF, scheduled reports, online dashboards, or CSV, although Semrush notes export buttons are not yet available everywhere.
A domain slot has a 14-day cooldown after it is changed. That makes stable client assignments sensible and makes short pitch rotations awkward. My Reports can combine AI visibility with SEO, GA4, Search Console, and other data sources.
Honest limitations and open questions
The former Client Portal and CRM were sunset. Pro Reports provide branded sharing, but that is not the same as a client portal with scoped product navigation. The public docs do not promise API access to AI Visibility data.
The $99 headline is per domain and per added AI toolkit user. Agencies should model domains, users, prompts, report count, SEO plans, and contract terms together.
When to consider an alternative
Consider Peec or Otterly for specialist multi-client workspaces and agency reporting. Consider Profound for enterprise AEO research. Consider Trakkr when the agency wants AI-first actions and a native client portal without stacking separate per-domain reporting add-ons.
Five client domains cost $495 per month at the published $99 per-domain rate, billed annually. Reports, users, prompt packs, other Semrush toolkits, and taxes are extra.
No. Semrush says its former Client Portal and CRM were sunset. Agencies can use My Reports, share links, branding, white-labeling, and custom domains instead.
Yes through a Pro Report, which costs $20 per report per month and adds branding, theme customization, custom domains, share links, and more frequent scheduling.
A public API entitlement for the AI Visibility Toolkit is not documented. Do not assume the broader Semrush API includes this data without confirmation.
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