Which AI platforms does Semrush track?
A module-by-module map of Semrush AI platform, answer-surface, country, location, language, cadence, and plan coverage for buyers comparing real entitlements.
Quick answer
Which AI engines, answer surfaces, countries, and languages does Semrush actually cover?
Semrush coverage is module-specific. AI Analysis uses ChatGPT, Gemini, Google AI Overviews, and AI Mode across 40-plus regional databases. Brand Performance documents ChatGPT, Perplexity, Gemini, and AI Mode across 68,500 locations and 53 languages. Custom Prompt Tracking clearly lists ChatGPT Search, Gemini, and AI Mode across 220-plus countries and territories. Enterprise expands to nine surfaces. Buyers should not treat any one list as universal toolkit coverage.
Key facts and evidence
- AI Analysis
- ChatGPT, Gemini, Google AI Overviews, and Google AI ModeEvidence: Where AI Visibility Toolkit data comes from, AI Visibility Toolkit
- Brand Performance
- ChatGPT, Perplexity, Gemini, and Google AI Mode on the dedicated report pageEvidence: AI Visibility Brand Performance reports, Semrush features for AI visibilityVerification: partially verified. The dedicated report page is used for the buyer matrix, but the conflicting general feature wording should be confirmed for the purchased workspace.
- Custom Prompt Tracking
- ChatGPT Search, Google AI Mode, and Gemini on the dedicated setup pageEvidence: Prompt Tracking on Semrush, Where AI Visibility Toolkit data comes from, Semrush features for AI visibilityVerification: partially verified. AI Overview tracking is documented elsewhere in Position Tracking, so buyers should verify whether it shares the same custom prompt workflow and entitlement.
- Enterprise AI Optimization
- Nine named surfaces including Claude, Grok, DeepSeek, and Microsoft CopilotEvidence: Semrush Enterprise plans and pricing
- Regional scale
- 40-plus AI Analysis databases, 68,500 Brand Performance locations, and 220-plus Prompt Tracking countries and territoriesEvidence: Where AI Visibility Toolkit data comes from, AI Visibility Toolkit, AI Visibility Brand Performance reports, Prompt Tracking on Semrush
- Model version
- Latest ChatGPT model in search mode; no fixed public version identifierEvidence: Where AI Visibility Toolkit data comes fromNot publicly verified. Latest is a moving label, so buyers cannot reproduce a historical run from a public version identifier alone.
Semrush AI coverage by product surface
| Coverage question | Named platforms | Geography and language | Buying implication |
|---|---|---|---|
| AI Analysis reports | ChatGPT, Gemini, Google AI Overviews, Google AI Mode | More than 40 regional databases; worldwide view in Visibility Overview | Strong broad discovery coverage, but no Perplexity in this database listEvidence: Where AI Visibility Toolkit data comes from, AI Visibility Toolkit |
| Brand Performance | ChatGPT, Perplexity, Gemini, Google AI Mode on the dedicated page | 68,500 locations and 53 languages | Best Semrush self-serve surface for localized narrative analysisEvidence: AI Visibility Brand Performance reports, Semrush features for AI visibilityVerification: partially verified. The dedicated report page is used for the buyer matrix, but the conflicting general feature wording should be confirmed for the purchased workspace. |
| Custom Prompt Tracking | ChatGPT Search, Google AI Mode, Gemini on the setup page | More than 220 countries and territories; language where location supports it | Confirm AI Overviews separately because current pages disagreeEvidence: Prompt Tracking on Semrush, AI Visibility Toolkit, Where AI Visibility Toolkit data comes from, Semrush features for AI visibilityVerification: partially verified. AI Overview tracking is documented elsewhere in Position Tracking, so buyers should verify whether it shares the same custom prompt workflow and entitlement. |
| AI Visibility Toolkit ceiling | Five surfaces in Semrush's plan-comparison row | Self-serve module rules still differ by report | A toolkit platform logo does not guarantee every report supports itEvidence: Semrush Enterprise plans and pricing, AI Visibility Toolkit, Where AI Visibility Toolkit data comes from, AI Visibility Brand Performance reports, Prompt Tracking on Semrush |
| Enterprise AI Optimization | Nine named surfaces, adding Copilot, Claude, Grok, and DeepSeek | Global-to-local market insights and custom scope | Broader engine coverage sits behind a custom Enterprise purchaseEvidence: Semrush Enterprise plans and pricing, AI Visibility Toolkit |
Checked 25 August 2026. AI Analysis, Brand Performance, Prompt Tracking, and Enterprise AI Optimization are separate surfaces with different coverage, cadence, and commercial scope.
Why do current Semrush pages show different platform lists?
They describe different datasets. AI Analysis searches a broad prompt database across four surfaces. Brand Performance runs a weekly narrative sample that includes Perplexity. Custom Prompt Tracking is the controlled daily campaign surface, whose dedicated setup page names three selectable AI engines.
Enterprise AI Optimization is a separate custom offer with nine surfaces. A buyer should therefore request an entitlement matrix by module, not ask only how many platforms Semrush supports overall.
Which Semrush coverage statements need written confirmation?
One general features page includes Google AI Overviews in Brand Performance, while the dedicated Brand Performance page lists four platforms without it. The AI data page includes AI Overviews in Prompt Tracking, while the dedicated setup page lists ChatGPT Search, AI Mode, and Gemini.
Neither conflict proves the surface is unavailable. It means buyers should ask Semrush to demonstrate the exact report, platform selector, region, language, and cadence in the workspace they will purchase.
How should a global team test countries and languages?
Build a matrix with every required engine, country, city or region, language, and module. Semrush publishes substantial reach, but the numbers are not interchangeable: AI Analysis uses regional databases, Brand Performance pairs a domain with a location and language, and Prompt Tracking supports its own location and language selector.
Run one real report for each priority market. Check that the answer language, platform behavior, source URLs, and local competitors match the intended buying journey before extrapolating global coverage.
Does Semrush publish the exact model version behind each result?
For ChatGPT prompt-database collection, Semrush says it uses the latest model in search mode. The current public data page does not pin that phrase to a version number.
That is suitable for current-market monitoring but weaker for strict historical reproducibility. Buyers with audit requirements should retain the response date and visible platform metadata, then ask how model migrations are recorded.
Evidence and method
The dedicated module pages define distinct coverage
Semrush publishes separate platform, location, language, and cadence rules for AI Analysis, Brand Performance, and Prompt Tracking rather than one universal engine list.
Evidence: Where AI Visibility Toolkit data comes from, AI Visibility Toolkit, AI Visibility Brand Performance reports, Prompt Tracking on SemrushEnterprise has a broader named engine set
The Enterprise plan page names nine surfaces and explicitly separates that coverage from the five-surface AI Visibility Toolkit comparison row.
Evidence: Semrush Enterprise plans and pricing, AI Visibility ToolkitTwo cross-page conflicts remain visible
Current first-party pages disagree about AI Overview coverage inside Brand Performance and the custom Prompt Tracking workflow, so both points require demonstration.
Evidence: Semrush features for AI visibility, AI Visibility Brand Performance reports, Where AI Visibility Toolkit data comes from, Prompt Tracking on SemrushVerification: partially verified. The dedicated report page is used for the buyer matrix, but the conflicting general feature wording should be confirmed for the purchased workspace.Verification: partially verified. AI Overview tracking is documented elsewhere in Position Tracking, so buyers should verify whether it shares the same custom prompt workflow and entitlement.Regional breadth is documented in three different units
Semrush publishes regional database count, location and language count, and country or territory reach, but each number belongs to a different module.
Evidence: Where AI Visibility Toolkit data comes from, AI Visibility Toolkit, AI Visibility Brand Performance reports, Prompt Tracking on SemrushHow we checked this page
We separated platform logos from actual report entitlements, then mapped every named engine, answer surface, region, location, language, cadence, and plan to its specific Semrush module.
- 1. Read the current toolkit, data-method, feature, Brand Performance, Prompt Tracking, and Enterprise plan pages on 25 August 2026.
- 2. Used dedicated report documentation as the main operational source while preserving conflicts found on broader feature and data pages.
- 3. Compared Trakkr only from current first-party pricing and prompt documentation checked on the same date.
- Limitation: We did not inspect a paid Semrush workspace or Enterprise order form, so negotiated coverage and staged rollouts may differ.
- Limitation: Platform names, model versions, regional availability, and language selectors can change after the verification date.
When is Semrush or Trakkr the stronger coverage fit?
Choose Semrush when localized Brand Performance is central, Google AI Mode must be covered, or an Enterprise team needs Microsoft Copilot plus a wider SEO platform. Semrush publishes far more granular location and language counts for its narrative reports.
Choose Trakkr when broad standard-plan engine access matters more than Semrush's module depth. Trakkr publishes the same eight-model daily set on Growth and Scale, including Claude, Grok, DeepSeek, and Meta AI. It does not replace Semrush's AI Mode or Microsoft Copilot advantages, but its entitlement is simpler to read.
Yes in Brand Performance and in the self-serve toolkit plan list, and also in Enterprise. Perplexity is not named in the current AI Analysis prompt-database list or dedicated custom Prompt Tracking setup list.
Semrush lists Claude, Grok, and DeepSeek for Enterprise AI Optimization. They are not part of the five-surface AI Visibility Toolkit comparison row on the current Enterprise pricing page.
Yes in AI Analysis and wider Position Tracking. Current Semrush pages conflict on whether AI Overviews belongs inside the dedicated Brand Performance and custom AI Prompt Tracking workflows, so confirm those selectors directly.
The dedicated Brand Performance documentation lists 53 languages and 68,500 locations. That figure applies to Brand Performance, not automatically to every AI Analysis database or Prompt Tracking engine.
Sources and related reading
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