Meta AIMeta AI mention tracking

Track your brand mentions in Meta AI.

Meta AI is built into WhatsApp, Instagram, Facebook, and Messenger - your customers ask it questions without ever opening an AI app. Trakkr tracks who it mentions, who it recommends, and how that changes, every day.

Free visibility report in 60 seconds · 14-day trial · Cancel anytime

Also tracks ChatGPTChatGPT PerplexityPerplexity GeminiGemini DeepSeekDeepSeek and 3 more.

[01]In the dashboard
Meta AIMeta AI
/Glossier/Last 7 daysLive
Visibility score
57+6
Mention rate
54%+7 pts
Avg position
#2+1
Share of voice
29%+5 pts
Prompt
best everyday makeup brands for sensitive skin
Glossier
skincare brands people actually rave about
Glossier
glossier vs rare beauty for natural looks
Glossier
affordable beauty gifts under $50
Rival
minimal makeup routine for beginners
Glossier
clean beauty brands worth the hype
No mention
Consumer-intent prompt coverage50 prompts tracked dailyAlerts when answers shift
[02]Why Meta AI is different

The assistant people don't choose.

Nobody downloads Meta AI. It's already there - in the WhatsApp search bar, in Instagram, in Messenger - in front of billions of people who never made a decision to use an AI assistant. When your customer asks it for a product recommendation, they're not "doing AI research." They're mid-conversation.

That placement skews the questions. Meta AI leans consumer: shopping, gifts, local, lifestyle - asked casually and answered instantly, powered by Meta's Llama models. For consumer brands, it's a recommendation surface comparable to the big assistants. For B2B, it's smaller but rarely zero.

Here's the practical gap: almost nobody is watching it. Competitors that obsess over ChatGPT have typically never once checked what Meta AI says about their category. Trakkr runs your prompts against Meta AI daily, so you see your standing - and your competitors' blind spot - in one chart.

Destination assistants vs Meta AI

How people reach it
Open a dedicated AI app
Already inside WhatsApp, IG, FB
Question mix
Work + research heavy
Consumer, shopping, local
Who's monitoring it
Every competitor you have
Almost nobody - yet
Models
GPT, Claude, Gemini
Meta's Llama family
Crawler
GPTBot, ClaudeBot, etc.
Meta-ExternalFetcher
[03]What Trakkr tracks

Meta AI’s answer is the output.

The signals around it are what you can move.

Brand mentions

Every time Meta AI names your brand on consumer-intent prompts - recommendations, comparisons, gift guides, and "worth it" questions.

Recommendation position

Where you sit when Meta AI lists options. In a chat interface, the first name carries most of the weight.

Competitor share

Which brands Meta AI suggests instead of you, on which prompts, and how the recommendation split trends over time.

Cited sources

When Meta AI references sources, Trakkr records them - the pages and publishers feeding its view of your category.

Visibility trend

One Meta AI score tracked daily, benchmarked against the assistants everyone else is already watching.

Change alerts

Notifications when Meta AI starts or stops mentioning you, reorders its recommendations, or describes you inaccurately.

[04]Inside Meta AI

Four patterns that show up almost every time we run Meta AI

Observations from running buyer-intent prompts against Meta AI daily. Directional, not benchmarked - the published numbers live in Trakkr Research.

Consumer prompts dominate

Shopping, gifting, and lifestyle questions get Meta AI's most confident, list-style answers. Consumer brands see fuller coverage here than on research-oriented assistants.

Recommendations skew mainstream

Meta AI defaults to widely-known names more than other models. Challenger brands have to earn their way in through the sources it trusts - reviews, communities, publishers.

Answers stay stable, then jump

Day to day, Meta AI is one of the steadier models. Llama releases and product updates then move many answers at once - a step function worth catching the morning it happens.

Familiar SEO signals still matter

Brands with clean structured data, consistent entity naming, and strong third-party coverage get described more accurately. The web inputs are different in weight, not in kind.

Observations from Trakkr’s daily Meta AI runsSee the published research
[05]How it works
01

Add your brand

Enter your domain. Trakkr generates a buyer-intent prompt set for your category and identifies your competitors automatically.

02

Run Meta AI daily

Trakkr queries Meta AI against your prompts every day, recording mentions, recommendation order, descriptions, and any sources it exposes.

03

Act on what changed

When Meta AI shifts - a lost mention, a new competitor, a weak source - you get an alert with the specific fix, and you watch the next answer respond.

2 min setupDaily Meta AI runsFree 14-day trial
[06]Pricing

One plan covers Meta AI and every other model

Trakkr doesn't charge extra per AI model. Meta AI visibility, alerts, and historical data are included from $100/mo.

Growth

Includes daily Meta AI tracking

For founders and growing brands

$100/mo
  • Track 1 brand daily across all 8 AI models incl. Meta AI
  • 50 buyer-intent prompts per brand
  • Daily Meta AI visibility score + alerts
  • Citation, competitor, and sentiment tracking
Start free trial

Scale

For agencies and multi-brand teams

$500/mo
  • Track 10 brands daily
  • Unlimited team seats
  • White-label client portals
  • API + MCP access for custom workflows
Start free trial
Enterprise plans with SSO, custom integrations, and unlimited brands also available.See full pricing
[07]FAQ

Know what Meta AI tells three billion people.

Enter your domain and see your Meta AI visibility in about 60 seconds. Daily tracking starts the same day.

14-day trialCancel anytime60 second setup