Person schema is the most overrepresented schema type | Trakkr Research

In The Anatomy of an AI Citation study, analysis of structured data reveals that Person schema is the most overrepresented schema type on cited pages compared to the general web baseline.

Methodology: Built from 1,465 AI-cited pages across 950 domains, using 28,033 citation opportunities and page-level crawl analysis.

Claim

Person schema appears at 9.4x the web average rate on cited pages in the anatomy study.

Why it matters

Strategists and operators should prioritize explicit author identity and structured data markup, as the heavy over-indexing of Person schema indicates that AI models utilize author entities as a primary trust signal when selecting sources for citation.

Supporting metrics

Metric Value Context
Person schema lift 9.4x Person schema over-indexes heavily on cited pages.

Related pages

Continue through the same study cluster.

Data & Sources