Schema types overrepresented on cited pages | Trakkr Research

Benchmark data tracking the prevalence of specific schema types on AI cited pages compared to the general web.

Methodology: Built from 1,465 AI-cited pages across 950 domains, using 28,033 citation opportunities and page-level crawl analysis.

Summary

Authorship and explicit page structure over-index strongly on cited pages, with Person schema leading the pack. The benchmark pattern indicates that AI systems frequently cite pages with clear entity definitions and structured question formats.

Benchmark rows

Metric Value Context
Person schema lift 9.4x Person schema over-indexes heavily on cited pages.
FAQPage lift 2.4x FAQPage is overrepresented relative to the web average.
Pages with schema 67.8% Share of cited pages with schema markup.

Ranked view

Item Value Detail
Person 9.4x The strongest schema lift in the benchmark.
FAQPage 2.4x FAQ schema over-indexes on cited pages.
Schema adoption overall 67.8% Two thirds of cited pages include some schema.

Related pages

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Data & Sources