How big is the gap between owned and third-party citations? | Trakkr Research
It is enormous. Only 1.84% of citations in the page-type study point to owned domains, while 98.16% point to third-party sources.
Methodology: Built from 337,362 citations and 11,406,191 crawler visits across 882 brands, with page-type classification and crawl-to-citation matching.
Direct Answer
Mostly third-party. Only 1.84% of citations point to owned domains, while 98.16% point to third-party sources.
What this means
Operators must allocate resources beyond their own domains, as measuring only owned site performance ignores the primary drivers of AI visibility and citation generation.
Evidence table
| Metric | Value | Why it matters |
|---|---|---|
| Owned citation share | 1.84% | Only a small slice of citations point to owned domains. |
| Third-party citation share | 98.16% | Most citations point to third-party sources. |
Frequently Asked Questions
What percentage of AI citations point to owned domains?
Owned domains receive 1.84% of total citations.
How much of the citation share belongs to third-party sources?
Third-party sources account for 98.16% of all citations.
What to do next
Related pages
Continue through the same study cluster.
- which page types should you refresh first - Related answer page
- what is the main page type lesson for ai search strategy - Related answer page
- blog and editorial content earns one in five citations - Related fact page
- page type citation efficiency tracker - Related tracker page
Data & Sources
- AI Crawls Your Product Pages. It Cites Your Blog. - Flagship study behind this page
- Page JSON - Machine-readable companion file