AI traffic benchmarks by industry.
A daily benchmark of which industries are gaining traffic from ChatGPT, Gemini, Claude, Perplexity, and other AI answer engines.
Which industries get the most AI traffic?
6 rows · updated June 11, 2026
| Industry | Latest AI referrals | Traffic index | 7-day change | 30-day change | Properties |
|---|---|---|---|---|---|
| Commerce | 26,186 | 68.5 / 100 | -20.8% | +27.9% | 1,815 |
| Technology & Finance | 22,010 | 74.7 / 100 | -12.9% | +58.6% | 660 |
| Lifestyle & Health | 18,522 | 42.2 / 100 | -6.3% | +68.5% | 1,033 |
| Education & Public | 9,725 | 55.4 / 100 | -14.0% | +111.8% | 185 |
| Other | 6,454 | 52.9 / 100 | -41.9% | +52.8% | 303 |
| Entertainment | 1,992 | 43.3 / 100 | -9.8% | +27.6% | 112 |
Latest AI referrals by industry
Most recent day of AI referral sessions, by industry group
How this benchmark is built
Referral traffic is aggregated from a pinned panel of connected analytics properties.
The industry table uses the latest available daily point for each industry group.
Traffic index normalizes each industry to its own observed peak, where 100 is the highest day in the series.
Rows are aggregate benchmarks and do not expose individual sites, brands, or analytics properties.
Data sources
Related benchmarks
Published as an open dataset under CC BY 4.0. Fetch the live numbers as JSON above.
What industries are included in the AI traffic benchmark?
The benchmark groups connected analytics properties into commerce, technology and finance, lifestyle and health, education and public, entertainment, and other industries.
How often is the industry benchmark updated?
The snapshot is generated from the latest available AI referral traffic data and exposes the updated date directly on the page and in the JSON dataset.
Track your own AI visibility
Connect analytics, prompts, citations, and crawler data in Trakkr to see how your brand moves inside AI search.