ChatGPT referral conversion rates.
A privacy-thresholded benchmark of how ChatGPT and OpenAI referral sessions convert compared with sitewide traffic.
How well does ChatGPT traffic convert?
Live benchmark table
| Conversion category | ChatGPT sessions | ChatGPT conversions | ChatGPT rate | Sitewide rate | Lift | Properties |
|---|---|---|---|---|---|---|
Awaiting the privacy threshold No anonymized rows clear the publication threshold in this snapshot yet. The table fills in automatically once enough properties, sessions, and conversions are present to publish without identifying any customer. | ||||||
How this benchmark is built
Only ChatGPT and OpenAI referrer sources are counted for the ChatGPT session and conversion columns.
Raw analytics event names are normalized into broad conversion categories before publication.
Rows must include at least 10 properties, 100 ChatGPT sessions, and 5 ChatGPT conversions.
No brand names, property names, domains, account identifiers, or raw event names are published.
0 category row(s) were suppressed by privacy thresholds.
Aggregate properties counted across published rows: 0.
Data sources
Related benchmarks
Published as an open dataset under CC BY 4.0. Fetch the live numbers as JSON above.
Why are conversion events grouped into categories?
Raw event names can identify a company or analytics setup, so Trakkr normalizes events into broad categories before publishing public conversion benchmarks.
Why might a conversion category be missing?
Rows are suppressed unless enough properties, ChatGPT sessions, and conversions are present to protect customer privacy.
Track your own AI visibility
Connect analytics, prompts, citations, and crawler data in Trakkr to see how your brand moves inside AI search.