Compare real cost, platform coverage, free trial access, setup time, and enterprise gates. Trakkr is $100/mo for all 8 AI models with a 14-day trial and self-serve signup.
Founder, Trakkr
Quick answer
For most teams, Trakkr is the better buy. Trakkr Growth is $100/month for all 8 AI models with a 14-day free trial and self-serve signup. Profound Starter is $99/mo equivalent, $1,188/yr for 1 engine. Growth is $399/mo equivalent, $4,788/yrfor 3 engines and includes a 7-day free trial. Full platform coverage, Prompt Volumes panel data, Shopping, and API access are custom Enterprise capabilities.
Profound is the better buy in three specific cases: you need Prompt Volumes panel research data (genuinely distinctive, not in Trakkr), you are a retail brand betting on ChatGPT Shopping visibility, or you need SOC 2 Type II for procurement today. Outside those cases, the math almost always favors Trakkr — a fraction of the entry price, full platform coverage on every plan, Reddit intelligence, crawler analytics that is included on scale; a paid add-on on growth, and no enterprise sales cycle.
See the full pricing breakdown below, or run a free Trakkr scan in under two minutes across 8 AI models — no demo call required.
Trakkr entry price
Profound pricing
When Profound wins
Verified
We checked Profound public pricing, product documentation, platform coverage, direct sales context, and G2 review evidence before writing this comparison. The methodology section below explains the full evaluation.
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Profound publishes a three-plan ladder. Starter is $99/mo equivalent, $1,188/yr, Growth is $399/mo equivalent, $4,788/yrwith a 7-day free trial, and Enterprise is custom. The important distinction is coverage: one answer engine on Starter, three on Growth, and up to 9 on Enterprise.
Starter
$99/mo equivalent, $1,188/yr
1 engine
$99 monthly equivalent, $1,188 paid yearly
Growth
Most teams land here$399/mo equivalent, $4,788/yr
3 engines
$399 monthly equivalent, $4,788 paid yearly
Enterprise
Custom quote
9 engines
Contact sales
A side-by-side on the dimensions that matter for a buying decision — price, free trial, platform coverage, integrations, and contract terms. We have marked which tool genuinely wins each row; in the few cases where Profound legitimately wins, we have said so.
| Feature | Profound | Trakkr |
|---|---|---|
| Starting price | $99/mo equivalent, $1,188/yr | $100/mo (Growth) |
| Free trial | 7 days on Growth | 14 days, self-serve |
| AI platforms tracked | 1 engine Starter, 3 engines Growth, 9 engines Enterprise | 8 on every plan |
| Time to first data | Instant setup claimed | Under 2 minutes |
| Integrations | GA4, Tableau, Looker (Enterprise) | GA4, Looker, MCP; REST API: Included on Scale and Enterprise |
| API access | Enterprise only | Included on Scale and Enterprise |
| Prompt Volumes panel data | Enterprise only | Not available |
| ChatGPT Shopping visibility | Available on Enterprise | Not available |
| SOC 2 Type II | Yes (Enterprise) | In progress |
| Reddit intelligence | Not available | Built-in on all plans |
| Crawler analytics | Not available | Included on Scale; a paid add-on on Growth |
| White-label / agency mode | Enterprise add-on | Scale add-on |
| Contract | Annual on Enterprise | Monthly, cancel anytime |
Verified August 2026 against public pricing pages, product documentation, and official vendor pages. Trakkr is our product; the bias is named, the data is honest.
Profound and Trakkr have different plan structures. Profound offers Starter at $99/mo equivalent, $1,188/yr and Growth at $399/mo equivalent, $4,788/yr, then moves broader coverage and research capabilities into custom Enterprise. Trakkr is structured around the same all 8 AI models on every paid plan, with the higher tiers adding brand count, agency features, and contract terms rather than core capability.
Profound pricing tiers
| Profound plan | Price | Platforms | Prompts | Seats | Notes |
|---|---|---|---|---|---|
| Starter | $99/mo equivalent, $1,188/yr | 1 engine | 50 prompts | 1 seat | $99 monthly equivalent, $1,188 paid yearly |
| Growth | $399/mo equivalent, $4,788/yr | 3 engines | 100 prompts | 3 seats | $399 monthly equivalent, $4,788 paid yearly |
| Enterprise | Custom quote | 9 engines | Tailored prompt allowance | Custom seat allowance | Contact sales |
Trakkr pricing tiers
| Trakkr plan | Price | Platforms | Prompts | Seats | Notes |
|---|---|---|---|---|---|
| Growth | $100/mo or $83.33/mo yearly | 8 engines | 50 prompts | 3 seats | $100 monthly, or $1,000 paid yearly |
| Scale | $500/mo or $416.67/mo yearly | 8 engines | 50 prompts | Unlimited seats | $500 monthly, or $5,000 paid yearly |
| Enterprise | $1,000/mo equivalent, $12,000/yr | 8 engines | Unlimited | Unlimited | From $1,000 monthly equivalent, paid yearly |
The Profound coverage cliff
Public self-serve plans, custom broad coverage
Profound's public pricing is clear, but the coverage cliff is substantial. Starter tracks ChatGPT and Growth tracks three answer engines. Mid-market buyers who need more models, API access, Prompt Volumes, SSO, or tailored limits must compare a custom Enterprise quote with alternatives.
How Trakkr prices coverage
Same platforms on every plan
Trakkr does not gate platform coverage by tier. Growth $100/mo, Scale $500/mo, custom Enterprise all ship the same all 8 AI models — the higher tiers add brand count, white-label add-on access, unlimited seats, SSO/SCIM, and contract terms. A Growth customer sees the same ChatGPT, Claude, Perplexity, Gemini, Grok, Meta AI, DeepSeek, and Google AI Overviews data an Enterprise customer sees.
The cost-per-prompt math: Profound Starter works out to $1.98 per tracked prompt and Growth to $3.99 per tracked prompt before annual billing and any custom Enterprise packaging. Trakkr Growth is $100/mofor 50 prompts across 8 AI models, about $2.00 per prompt, with citation tracking, perception, Reddit signal, and crawler analytics in the same workflow. Trakkr Scale at $500/moships 10 brands daily, unlimited seats, API plus MCP access, and optional white-label client portals.
Pick your actual requirements below. We will show the lowest Profound tier that covers them and the equivalent Trakkr tier, side by side.
Enter the scope you need. Unknown and custom terms stay unknown, and annual commitments remain separate from monthly equivalents.
Needs vendor confirmation
$399/mo equivalent
$4,788 annual cash commitment
Growth may fit, but 1 brand limit is not publicly stated; 1 countries limit is not publicly stated.
Confirm: 1 brand limit is not publicly stated; 1 countries limit is not publicly stated.
Needs vendor confirmation
$83.33/mo equivalent
$1,000 annual cash commitment
Growth may fit, but 1 countries limit is not publicly stated; 1 regions limit is not publicly stated; 1 languages limit is not publicly stated.
Confirm: 1 countries limit is not publicly stated; 1 regions limit is not publicly stated; 1 languages limit is not publicly stated.
No delta is shown because a price is custom, unknown, conflicted, in another currency, or the selected requirements are not fully confirmed.
Start free trialNeed a deeper cost breakdown with cost-per-prompt math, the full Profound and Trakkr pricing table, and common team scenarios? See the dedicated Profound pricing calculator.
The other place the two tools diverge is platform breadth. Profound officially lists one answer engine on Starter, three on Growth, and up to 9 on Enterprise. Trakkr ships the same 8 AI models on every plan, from $100/mo.
Tracked on every Trakkr plan
| Platform | Profound Starter | Profound Growth | Profound Enterprise | Trakkr (all paid plans) |
|---|---|---|---|---|
| ChatGPT | ||||
| Claude | ||||
| Perplexity | ||||
| Google Gemini | ||||
| Google AI Overviews | ||||
| Microsoft Copilot | ||||
| Grok (xAI) | ||||
| Meta AI | ||||
| DeepSeek |
Microsoft Copilot is the platform in this matrix Trakkr does not currently track. Trakkr ships the other 8 listed surfaces on every plan from $100/mo. Profound's official table lists the tiered coverage above; verify current limits before procurement.
Pricing and coverage are the easy axes. The harder question is fit. Some buyer profiles are structurally well-served by Profound and structurally underserved by Trakkr — and vice versa. Here is the honest map.
Profound is enterprise-shaped in posture. Multi-client management and white-label workflows usually require a custom sales conversation, which makes per-client margin harder to forecast.
Trakkr Scale at $500/mo covers 10 brands daily with unlimited seats and unlocks optional white-label client portals. REST API access is included, and MCP is available across paid plans. The free trial means an agency can validate fit for a pilot client without a procurement cycle.
The gap between the $399/mo equivalent, $4,788/yr Growth plan and custom Enterprise is where mid-market teams get stuck. You either accept 3 engines or ask sales for the full platform.
Trakkr Growth at $100/mo gives a single brand 8 AI models, citations, perception scoring, executive reports, and 25 article credits. The 14-day trial means a brand lead can show their CFO real data before asking for budget.
Profound is a lot of platform for a team still proving whether AI search matters. Annual billing, constrained self-serve coverage, and research-heavy workflows rarely fit pre-Series-A teams.
Trakkr Growth is built for founders who want to validate AI visibility without a procurement conversation. Self-serve signup, instant first scan, fixed monthly price. No board approval, no demo call, no four-week pilot.
This is the buyer Profound was built for. Prompt Volumes panel data is real and distinctive. ChatGPT Shopping visibility is meaningful for retail. SOC 2 Type II clears procurement. A team that can mine the dashboards and treat AI visibility as a recurring board-level report will get value.
Trakkr Enterprise handles SSO/SCIM, custom contracts, dedicated CSMs, and priority SLAs. The gap is panel research (Profound has it, we do not) and shopping visibility (Profound has it, we do not). Enterprise teams often run both.
Profound's ChatGPT Shopping module is a genuine reason to look at them if conversational commerce is a board-level priority and the custom quote clears budget. Outside that, the same constraints apply.
Trakkr covers product visibility through standard prompt tracking and citation analysis, but does not have a dedicated commerce module. For most retail buyers, that is sufficient; for ones obsessed with AI shopping, Profound is the specialist.
We sell Trakkr. That obviously biases the rest of this page. So this section names the three places where Profound genuinely wins — not as a courtesy, but because if Profound is the right tool for your situation, buying Trakkr will leave you frustrated and we will both be worse off for it.
Profound Prompt Volumes is panel-based research data showing what queries people actually send to AI platforms, with demographic cuts by region, age, and income. It is the most distinctive product in the category, Trakkr does not have an equivalent, and for enterprise research teams running AI-era demand modeling it is a credible reason to request a custom quote. If that is your job, buy Profound.
Profound's ChatGPT Shopping module tracks how products appear in conversational shopping and recommendation flows. If your category is being reshaped by AI shopping (apparel, beauty, electronics, travel) and you are tracking SKU-level visibility, Profound is the specialist tool. Trakkr handles product visibility through general prompt tracking, which is fine for most retail buyers but not the dedicated commerce surface Profound ships.
Profound has SOC 2 Type II on Enterprise. Trakkr does not yet (we are in progress). If your procurement team has a Type II audit as a hard gate and they will not budge on it, Profound clears that bar. For most buyers, SOC 2 Type I or self-attestation is enough; for the ones where it is not, Profound wins.
Profound is the better tool for a specific buyer: Fortune 500 analytics teams that need Prompt Volumes panel data, retail brands obsessed with ChatGPT Shopping visibility, and procurement-gated organizations where SOC 2 Type II is a hard gate today. For that buyer, a custom Profound quote can be a reasonable investment in research infrastructure.
For everyone else — the agency managing five clients, the mid-market growth team monitoring one brand, the startup founder trying to validate AI visibility before raising a round, the in-house marketer who needs to ship recommendations rather than write quarterly reports — Trakkr is structurally a better buy. Fixed entry pricing, full platform coverage on every plan, Reddit intelligence and crawler analytics built in, self-serve signup, 14-day trial, and the same coverage at every plan size.
If you are still reading and you are not yet sure which tool to buy, run the Trakkr scan. You will either confirm Trakkr is the cleaner answer for your specific situation, or you will arrive at the Profound sales call with better data to negotiate from.
Try Trakkr free for 14 days
Track ChatGPT, Claude, Perplexity, Gemini, Grok, Meta AI, and DeepSeek on every plan. Citations, perception, competitor positioning, and Reddit signal. Crawler analytics is included on scale; a paid add-on on growth. Self-serve signup, no demo call, first scan in under two minutes.
Start free scanProfound Review (in-depth)
Full hands-on review of Profound: features, pros, cons, scoring, and verdict.
Profound Pricing Calculator
Interactive cost calculator: pick platforms, prompts, and seats and see the exact tier on each side.
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How this comparison was researched: Pricing and feature data for both products was verified against public pricing pages (tryprofound.com and trakkr.ai), product documentation, G2 user reviews, and direct sales conversations. Profound pricing was last verified in August 2026. Trakkr is our product, and that bias is named at the top of the page. Where Profound legitimately wins — Prompt Volumes, ChatGPT Shopping, SOC 2 Type II — we have said so explicitly. Where Trakkr wins, we have said so with specific numbers rather than marketing language. The cost-per-prompt math is reproducible from the pricing tables above.
Profound Starter is $99/mo equivalent, $1,188/yr for 1 engine and 50 prompts. Growth is $399/mo equivalent, $4,788/yr for 3 engines and 100 prompts. Full platform coverage, Prompt Volumes, Shopping, API access, and procurement support are custom Enterprise. Trakkr Growth is $100/month for all 8 AI models with a 14-day free trial, Scale is $500/mo with ten-brand support and white-label available as an add-on, and Enterprise is custom.
Yes. Profound offers a 7-day free trial on Growth. Its official pricing page links to Try for free, and Profound’s 2026 buyer guide confirms the duration. No public free tier is listed. Trakkr offers a 14-day free trial across paid plans and self-serve signup, with the first AI visibility scan completing in under two minutes.
Profound Enterprise/custom packaging is where buyers should expect the full product: broad AI platform coverage, Prompt Volumes panel data, ChatGPT Shopping visibility, custom limits, API access, procurement support, and SOC 2 Type II. Buyers should verify the exact quote, included models, prompt limits, seats, and contract terms directly with Profound.
Profound is the better choice in three specific cases. First, when Prompt Volumes panel data is the dataset you need — it is the most distinctive research product in the category and Trakkr does not have an equivalent. Second, when ChatGPT Shopping visibility matters for a retail business with conversational commerce on the roadmap. Third, when SOC 2 Type II is non-negotiable for procurement today and you cannot wait for ours to land. Outside those cases, Trakkr is usually the cleaner buy.
Trakkr is the better choice when the buyer wants fixed pricing, self-serve signup, daily prompt execution, broader platform coverage on every plan, Reddit intelligence, crawler analytics (GPTBot, ClaudeBot, PerplexityBot, GoogleOther), and a 14-day trial to validate before committing. That covers almost every mid-market team, agency, in-house growth team, and startup. The asymmetry is structural: Profound was built around enterprise sales cycles, Trakkr was built around product-led growth.
Yes. Many teams downgrade from Profound after a contract cycle because the lower tiers do not justify the spend. Migration is straightforward: export prompts and competitor lists from Profound, recreate them in Trakkr Growth or Scale, and run a side-by-side for two to four weeks. Some enterprise teams also run both — Profound for Prompt Volumes research and Trakkr for daily visibility, citations, Reddit, and crawler signal — which works because the products have non-overlapping strengths.
Trakkr tracks all 8 AI models on every plan: ChatGPT, Claude, Perplexity, Gemini, Grok, Meta AI, DeepSeek, and Google AI Overviews. Profound tracks ChatGPT on Starter, ChatGPT plus Perplexity and Google AI Overviews on Growth, and up to 9 answer engines on Enterprise. Trakkr does not gate platform coverage by tier.
The Profound alternatives page on Trakkr ranks the full shortlist with pricing, free trial status, platform coverage, and use-case fit for each. The honest summary is that Trakkr is the cleanest like-for-like swap on price and platform coverage, but several other tools earn a place on the shortlist depending on whether you want a self-serve EUR-priced option, an SEO suite with an AI visibility layer, or an action-oriented credit-based platform. The dedicated alternatives page is the right place to compare.
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