Compare real cost, platform coverage, free trial access, setup time, and enterprise gates. Trakkr is $100/mo for all 8 AI models with a 14-day trial and self-serve signup.
Founder, Trakkr
Quick answer
For most teams, Trakkr is the better buy. Trakkr Growth is $100/month for all 8 AI models with a 14-day free trial and self-serve signup. Profound removed its $99 Starter and $399 Growth brand plans in mid-September 2026. Brands now get a free seven-day Trial or a custom Enterprise quote, and agencies pay $99/mo + $399/mo per client.
Profound is the better buy in two specific cases: you need Prompt Volumes panel research data (genuinely distinctive, not in Trakkr), or you need SOC 2 Type II for procurement today. Outside those cases, the math almost always favors Trakkr: a published price, full platform coverage on every plan, Reddit intelligence, crawler analytics that is included on scale; a paid add-on on growth, and no enterprise sales cycle.
See the full pricing breakdown below, or run a free Trakkr scan in under two minutes across 8 AI models — no demo call required.
Trakkr entry price
Profound pricing
When Profound wins
Verified
We checked Profound public pricing, product documentation, platform coverage, direct sales context, and G2 review evidence before writing this comparison. The methodology section below explains the full evaluation.
See your AI visibility before you commit to either tool
Free Trakkr scan across ChatGPT, Claude, Perplexity, Gemini, Grok, Meta AI, DeepSeek, and Google AI Overviews. No demo call, no sales process.
Profound removed its $99 Starter and $399 Growth brand plans in mid-September 2026. A brand now gets a free seven-day Trial on three engines or a custom Enterprise quote with up to 9 answer engines. The only published paid price is Agency Growth at $99/mo + $399/mo per client.
Brand Trial
Free
ChatGPT, Gemini, Google AI Overviews
Seven days of tracking with limited AI Marketer credits. No history, exports, or API.
Brand Enterprise
Ongoing brand trackingCustom quote
Up to 9 answer engines
SSO/SAML, SOC 2, and dedicated support. The only ongoing brand plan.
Agency Growth
$99/mo + $399/mo per client
ChatGPT, Perplexity, Google AI Overviews
400 Agent credits and CSV/JSON exports per client, 10 pitch workspaces a month. No API or SSO.
A side-by-side on the dimensions that matter for a buying decision — price, free trial, platform coverage, integrations, and contract terms. We have marked which tool genuinely wins each row; in the few cases where Profound legitimately wins, we have said so.
| Feature | Profound | Trakkr |
|---|---|---|
| Published price for ongoing tracking | None for brands (Enterprise is custom) | $100/mo (Growth) |
| Trial | Free 7-day Trial: 50 prompts daily on 3 engines | 14 days, self-serve (card required) |
| AI platforms tracked | 3 on the Trial, up to 9 on Enterprise | 8 on every plan |
| Time to first data | Instant setup claimed | Under 2 minutes |
| Integrations | GA4, Tableau, Looker (Enterprise) | GA4, Looker, MCP; REST API: Included on Scale and Enterprise |
| API access | Enterprise only | Included on Scale and Enterprise |
| Prompt Volumes panel data | Enterprise only | Not available |
| ChatGPT shopping tracking | Available on Enterprise | Add-on for paid plans, $49/brand/mo |
| SOC 2 Type II | Yes (Enterprise) | In progress |
| Reddit intelligence | Not available | Built-in on all plans |
| Crawler analytics | Not available | Included on Scale; a paid add-on on Growth |
| White-label / agency mode | Agency Growth at $99/mo + $399/mo per client; white-label not listed | Included on Scale |
| Contract | Custom Enterprise contract | Monthly, cancel anytime |
Verified September 2026 against public pricing pages, product documentation, and official vendor pages. Trakkr is our product; the bias is named, the data is honest.
Profound and Trakkr have different plan structures. Profound offers brands a free seven-day Trial, then puts ongoing tracking, broader coverage, and research capabilities into custom Enterprise. Agencies pay $99/mo + $399/mo per client. Trakkr is structured around the same all 8 AI models on every paid plan, with the higher tiers adding brand count, agency features, and contract terms rather than core capability.
Profound pricing tiers
| Profound plan | Price | Platforms | Prompts | Seats | Notes |
|---|---|---|---|---|---|
| Brand Trial | Free | ChatGPT, Gemini, Google AI Overviews | 50, daily for 7 days | Unlimited | Seven days of tracking with limited AI Marketer credits. No history, exports, or API. |
| Brand Enterprise | Custom quote | Up to 9 answer engines | Custom | Custom | SSO/SAML, SOC 2, and dedicated support. The only ongoing brand plan. |
| Agency Growth | $99/mo + $399/mo per client | ChatGPT, Perplexity, Google AI Overviews | 100 per client, daily | 5 agency seats | 400 Agent credits and CSV/JSON exports per client, 10 pitch workspaces a month. No API or SSO. |
| Agency Enterprise | Custom quote | Custom | Custom | Custom | API access and SSO. |
Trakkr pricing tiers
| Trakkr plan | Price | Platforms | Prompts | Seats | Notes |
|---|---|---|---|---|---|
| Growth | $100/mo or $83.33/mo yearly | 8 engines | 50 prompts | 3 seats | $100 monthly, or $1,000 paid yearly |
| Scale | $500/mo or $416.67/mo yearly | 8 engines | 50 prompts | Unlimited seats | $500 monthly, or $5,000 paid yearly |
| Enterprise | $1,000/mo equivalent, $12,000/yr | 8 engines | Unlimited | Unlimited | From $1,000 monthly equivalent, paid yearly |
The Profound coverage cliff
A free week, then a custom quote
Profound's free Trial runs 50 prompts daily for seven days on three engines. There is no published brand plan after it, so buyers who need ongoing tracking, more models, SSO, or tailored limits must compare a custom Enterprise quote with alternatives.
How Trakkr prices coverage
Same platforms on every plan
Trakkr does not gate platform coverage by tier. Growth $100/mo, Scale $500/mo, custom Enterprise all ship the same all 8 AI models — the higher tiers add brand count, white-label client portals, unlimited seats, SSO/SCIM, and contract terms. A Growth customer sees the same ChatGPT, Claude, Perplexity, Gemini, Grok, Meta AI, DeepSeek, and Google AI Overviews data an Enterprise customer sees.
The cost-per-prompt math: Profound publishes no brand plan price. Its Agency Growth plan with one client workspace is $498 for 100 prompts, about $4.98 per tracked prompt on three engines. Trakkr Growth is $100/mofor 50 prompts across 8 AI models, about $2.00 per prompt, with citation tracking, perception, Reddit signal, and crawler analytics in the same workflow. Trakkr Scale at $500/moships 10 brands daily, unlimited seats, API plus MCP access, and white-label client portals included.
Pick your actual requirements below. We will show the lowest Profound tier that covers them and the equivalent Trakkr tier, side by side.
Enter the scope you need. Unknown and custom terms stay unknown, and annual commitments remain separate from monthly equivalents.
Needs vendor confirmation
$99/mo equivalent
Annual cash commitment not public
Agency Growth may fit, but 1 brand limit is not publicly stated; 1 countries limit is not publicly stated; 1 regions limit is not publicly stated; Contract length is not publicly stated.
Confirm: 1 brand limit is not publicly stated; 1 countries limit is not publicly stated; 1 regions limit is not publicly stated; Contract length is not publicly stated.
Needs vendor confirmation
$83.33/mo equivalent
$1,000 annual cash commitment
Growth may fit, but 1 countries limit is not publicly stated; 1 regions limit is not publicly stated; 1 languages limit is not publicly stated.
Confirm: 1 countries limit is not publicly stated; 1 regions limit is not publicly stated; 1 languages limit is not publicly stated.
No delta is shown because a price is custom, unknown, conflicted, in another currency, or the selected requirements are not fully confirmed.
Start free trialNeed a deeper cost breakdown with cost-per-prompt math, the full Profound and Trakkr pricing table, and common team scenarios? See the dedicated Profound pricing calculator.
The other place the two tools diverge is platform breadth. Profound's free Trial covers ChatGPT, Agency Growth client workspaces cover three engines, and Enterprise covers up to 9. Trakkr ships the same 8 AI models on every plan, from $100/mo.
Tracked on every Trakkr plan
| Platform | Profound Trial | Profound Agency Growth | Profound Enterprise | Trakkr (all paid plans) |
|---|---|---|---|---|
| ChatGPT | ||||
| Claude | ||||
| Perplexity | ||||
| Google Gemini | ||||
| Google AI Overviews | ||||
| Microsoft Copilot | ||||
| Grok (xAI) | ||||
| Meta AI | ||||
| DeepSeek |
Microsoft Copilot is the platform in this matrix Trakkr does not currently track. Trakkr ships the other 8 listed surfaces on every plan from $100/mo. Profound's official table lists the tiered coverage above; verify current limits before procurement.
Pricing and coverage are the easy axes. The harder question is fit. Some buyer profiles are structurally well-served by Profound and structurally underserved by Trakkr — and vice versa. Here is the honest map.
Profound Agency Growth is $99/month plus $399/month per client workspace, so cost climbs with every client you add. API access and SSO need a custom Agency Enterprise quote, and full white-label reporting is not listed.
Trakkr Scale at $500/mo covers 10 brands daily with unlimited seats and includes white-label client portals. REST API access is included, and MCP is available across paid plans. The free trial means an agency can validate fit for a pilot client without a procurement cycle.
Profound has no published brand plan between its free seven-day Trial and custom Enterprise. A mid-market team that wants ongoing tracking has to go through sales.
Trakkr Growth at $100/mo gives a single brand 8 AI models, citations, perception scoring, executive reports, and 25 article credits. The 14-day trial means a brand lead can show their CFO real data before asking for budget.
Profound is a lot of platform for a team still proving whether AI search matters. No published self-serve brand plan beyond a seven-day Trial, plus research-heavy workflows, rarely fits pre-Series-A teams.
Trakkr Growth is built for founders who want to validate AI visibility without a procurement conversation. Self-serve signup, instant first scan, fixed monthly price. No board approval, no demo call, no four-week pilot.
This is the buyer Profound was built for. Prompt Volumes panel data is real and distinctive. ChatGPT Shopping visibility is meaningful for retail. SOC 2 Type II clears procurement. A team that can mine the dashboards and treat AI visibility as a recurring board-level report will get value.
Trakkr Enterprise handles SSO/SCIM, custom contracts, dedicated CSMs, and priority SLAs. The gap is panel research (Profound has it, we do not). Both track ChatGPT shopping results. Enterprise teams often run both.
Profound's Shopping module tracks ChatGPT Shopping on Enterprise. It suits commerce teams that also want the wider Enterprise package and can clear the custom quote. Outside that, the same constraints apply.
Trakkr tracks product prompts and citations on every plan. The Shopping add-on is $49 per brand per month, and your account's first month is free. Each day it asks ChatGPT up to 25 of your buying questions in one market and records whether your products appear in its product cards, which products appear instead and which shops get the buy links. It covers ChatGPT only, and the results are samples of ChatGPT's answers, not every shopper's.
We sell Trakkr. That obviously biases the rest of this page. So this section names the two places where Profound genuinely wins, not as a courtesy, but because if Profound is the right tool for your situation, buying Trakkr will leave you frustrated and we will both be worse off for it.
Profound Prompt Volumes is panel-based research data showing what queries people actually send to AI platforms, with demographic cuts by region, age, and income. It is the most distinctive product in the category, Trakkr does not have an equivalent, and for enterprise research teams running AI-era demand modeling it is a credible reason to request a custom quote. If that is your job, buy Profound.
Profound has SOC 2 Type II on Enterprise. Trakkr does not yet (we are in progress). If your procurement team has a Type II audit as a hard gate and they will not budge on it, Profound clears that bar. For most buyers, SOC 2 Type I or self-attestation is enough; for the ones where it is not, Profound wins.
Profound is the better tool for a specific buyer: Fortune 500 analytics teams that need Prompt Volumes panel data, and procurement-gated organizations where SOC 2 Type II is a hard gate today. For that buyer, a custom Profound quote can be a reasonable investment in research infrastructure.
For everyone else — the agency managing five clients, the mid-market growth team monitoring one brand, the startup founder trying to validate AI visibility before raising a round, the in-house marketer who needs to ship recommendations rather than write quarterly reports — Trakkr is structurally a better buy. Fixed entry pricing, full platform coverage on every plan, Reddit intelligence and crawler analytics built in, self-serve signup, 14-day trial, and the same coverage at every plan size.
If you are still reading and you are not yet sure which tool to buy, run the Trakkr scan. You will either confirm Trakkr is the cleaner answer for your specific situation, or you will arrive at the Profound sales call with better data to negotiate from.
Try Trakkr free for 14 days
Track ChatGPT, Claude, Perplexity, Gemini, Grok, Meta AI, and DeepSeek on every plan. Citations, perception, competitor positioning, and Reddit signal. Crawler analytics is included on scale; a paid add-on on growth. Self-serve signup, no demo call, first scan in under two minutes.
Start free scanProfound Review (in-depth)
Full hands-on review of Profound: features, pros, cons, scoring, and verdict.
Profound Pricing Calculator
Interactive cost calculator: pick platforms, prompts, and seats and see the exact tier on each side.
Profound Alternatives
The full shortlist of Profound alternatives in 2026 with honest comparisons across price, platforms, and fit.
Profound Pricing breakdown
Plan-by-plan deep dive on what each Profound tier actually unlocks.
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How this comparison was researched: Pricing and feature data for both products was verified against public pricing pages (tryprofound.com and trakkr.ai), product documentation, G2 user reviews, and direct sales conversations. Profound pricing was last verified in September 2026. Trakkr is our product, and that bias is named at the top of the page. Where Profound legitimately wins (Prompt Volumes and SOC 2 Type II), we have said so explicitly. Where Trakkr wins, we have said so with specific numbers rather than marketing language. The cost-per-prompt math is reproducible from the pricing tables above.
Profound removed its $99 Starter and $399 Growth brand plans in mid-September 2026. Brands now get a free seven-day Trial (50 prompts daily on ChatGPT, Gemini, and Google AI Overviews) or a custom Enterprise quote with up to 9 answer engines. Agencies can buy Agency Growth at $99/month plus $399/month per client workspace. Trakkr Growth is $100/month for all 8 AI models with a 14-day free trial, Scale is $500/mo with ten-brand support and white-label client portals included, and Enterprise is custom.
Yes. Profound offers a free seven-day Brand Trial with limited AI Marketer credits: 50 prompts run daily on ChatGPT, Gemini, and Google AI Overviews. It ends after seven days, with no history, exports, or API, so it is not ongoing tracking. Trakkr offers a 14-day trial across paid plans (a card is required) and self-serve signup, with the first AI visibility scan completing in under two minutes.
Profound Enterprise/custom packaging is where buyers should expect the full product: broad AI platform coverage, Prompt Volumes panel data, ChatGPT Shopping visibility, custom limits, API access, procurement support, and SOC 2 Type II. Buyers should verify the exact quote, included models, prompt limits, seats, and contract terms directly with Profound.
Profound is the better choice in two specific cases. First, when Prompt Volumes panel data is the dataset you need: it is the most distinctive research product in the category and Trakkr does not have an equivalent. Second, when SOC 2 Type II is non-negotiable for procurement today and you cannot wait for ours to land. ChatGPT shopping is no longer a reason on its own: Profound includes it on Enterprise, and Trakkr sells it as a $49 per brand monthly add-on. Outside those cases, Trakkr is usually the cleaner buy.
Trakkr is the better choice when the buyer wants fixed pricing, self-serve signup, daily prompt execution, broader platform coverage on every plan, Reddit intelligence, crawler analytics (GPTBot, ClaudeBot, PerplexityBot, GoogleOther), and a 14-day trial to validate before committing. That covers almost every mid-market team, agency, in-house growth team, and startup. The asymmetry is structural: Profound was built around enterprise sales cycles, Trakkr was built around product-led growth.
Yes. Export the Profound prompts table as CSV, then choose Use existing prompts in Trakkr’s tracking setup. Review the text, topic labels and tags before saving. You can also paste competitor website domains during setup. Run both tools during Trakkr’s 14-day trial, using the same market and overlapping engines. A card is required for the trial. Historical scores and answers are not imported.
Trakkr tracks all 8 AI models on every plan: ChatGPT, Claude, Perplexity, Gemini, Grok, Meta AI, DeepSeek, and Google AI Overviews. Profound's free Trial covers ChatGPT, Gemini, and Google AI Overviews, Agency Growth client workspaces cover ChatGPT, Perplexity, and Google AI Overviews, and Brand Enterprise covers up to 9 answer engines: ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Claude, Google AI Overviews, and Exa Search. Trakkr does not gate platform coverage by tier.
The Profound alternatives page on Trakkr ranks the full shortlist with pricing, free trial status, platform coverage, and use-case fit for each. The honest summary is that Trakkr is the cleanest like-for-like swap on price and platform coverage, but several other tools earn a place on the shortlist depending on whether you want a self-serve EUR-priced option, an SEO suite with an AI visibility layer, or an action-oriented credit-based platform. The dedicated alternatives page is the right place to compare.
Bring your existing setup
Bring a CSV or paste your prompt list. Review it before saving, then run fresh tracking alongside your current tool during the 14-day trial.
Card required for the trial. Historical scores start fresh.
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