Brand-level AI presence halves in about 31 days | Trakkr Research
Brand presence decays more slowly than individual URLs, but still quickly.
Methodology: Built from 857,138 reports, 108,650 citations, 10,991 brands, and 8 tracked models across a 10-month observation window.
Claim
Average brand half-life in the citation decay study is 31 days.
Why it matters
Sustained visibility requires ongoing reinforcement rather than one burst of attention.
Supporting metrics
| Metric | Value | Context |
|---|---|---|
| Brand half-life | 31 days | Average time for brand presence to halve from peak. |
Related pages
Continue through the same study cluster.
- how many brands have truly stable ai visibility - Related answer page
- how fast can ai visibility drop after a peak - Related answer page
- visibility stability tracker - Related tracker page
Data & Sources
- The Half-Life of AI Citations - Flagship study behind this page
- Page JSON - Machine-readable companion file