How fast can AI visibility drop after a peak? | Trakkr Research
Very fast. 47.1% of brands halve within 7 days, and average weekly mention change reaches 51.8% in the study.
Methodology: Built from 857,138 reports, 108,650 citations, 10,991 brands, and 8 tracked models across a 10-month observation window.
Direct Answer
Usually, very fast. The study shows that 47.1% of brands halve their visibility within 7 days, with an average weekly mention change of 51.8% and an average daily mention change of 30%.
What this means
Operators must align their measurement frequency with actual decay rates to accurately evaluate content performance and determine when to publish or refresh assets.
Evidence table
| Metric | Value | Why it matters |
|---|---|---|
| Brands halved within 7 days | 47.1% | A large share of brands decay quickly. |
| Weekly mention change | 51.8% | Average weekly movement in mentions. |
| Daily mention change | 30% | Average daily movement in mentions. |
Frequently Asked Questions
What is the average daily movement in mentions?
The average daily mention change is 30%.
How many brands lose half their visibility in a week?
According to the study, 47.1% of brands halve within 7 days.
What to do next
Related pages
Continue through the same study cluster.
- is ai visibility more volatile than traditional search rankings - Related answer page
- what is the right refresh cadence if citations decay this fast - Related answer page
- nearly half of brands halve within a week - Related fact page
- citation persistence tracker - Related tracker page
Data & Sources
- The Half-Life of AI Citations - Flagship study behind this page
- Page JSON - Machine-readable companion file