# How fast can AI visibility drop after a peak? | Trakkr Research

Canonical URL: https://trakkr.ai/trakkr-research/citation-decay/answers/how-fast-can-ai-visibility-drop-after-a-peak
Published: 2026-03-30
Last updated: 2026-03-30
Author: Mack Grenfell

Very fast. 47.1% of brands halve within 7 days, and average weekly mention change reaches 51.8% in the study.

## Methodology

Built from 857,138 reports, 108,650 citations, 10,991 brands, and 8 tracked models across a 10-month observation window.

## Direct Answer

Usually, very fast. The study shows that 47.1% of brands halve their visibility within 7 days, with an average weekly mention change of 51.8% and an average daily mention change of 30%.

## What this means

Operators must align their measurement frequency with actual decay rates to accurately evaluate content performance and determine when to publish or refresh assets.

## Evidence table

| Metric | Value | Why it matters |
| --- | --- | --- |
| Brands halved within 7 days | 47.1% | A large share of brands decay quickly. |
| Weekly mention change | 51.8% | Average weekly movement in mentions. |
| Daily mention change | 30% | Average daily movement in mentions. |

## Frequently Asked Questions

### What is the average daily movement in mentions?

The average daily mention change is 30%.

### How many brands lose half their visibility in a week?

According to the study, 47.1% of brands halve within 7 days.

## What to do next

- [Measure visibility as a moving system rather than a one-time citation snapshot.](https://trakkr.ai/trakkr-research/citation-decay/answers/how-fast-can-ai-visibility-drop-after-a-peak#next-step-1)
- [Refresh and monitor citation-driving pages on the cadence your models actually decay.](https://trakkr.ai/trakkr-research/citation-decay/answers/how-fast-can-ai-visibility-drop-after-a-peak#next-step-2)
- [Separate durable wins from temporary spikes to avoid overreacting to short-lived mentions.](https://trakkr.ai/trakkr-research/citation-decay/answers/how-fast-can-ai-visibility-drop-after-a-peak#next-step-3)

## Related pages

Continue through the same study cluster.

- [is ai visibility more volatile than traditional search rankings](https://trakkr.ai/trakkr-research/citation-decay/answers/is-ai-visibility-more-volatile-than-traditional-search-rankings) - Related answer page
- [what is the right refresh cadence if citations decay this fast](https://trakkr.ai/trakkr-research/citation-decay/answers/what-is-the-right-refresh-cadence-if-citations-decay-this-fast) - Related answer page
- [nearly half of brands halve within a week](https://trakkr.ai/trakkr-research/citation-decay/facts/nearly-half-of-brands-halve-within-a-week) - Related fact page
- [citation persistence tracker](https://trakkr.ai/trakkr-research/citation-decay/trackers/citation-persistence-tracker) - Related tracker page

## Data And Sources

- [The Half-Life of AI Citations](https://trakkr.ai/trakkr-research/citation-decay) - Flagship study behind this page
- [Page JSON](https://trakkr.ai/data/research-answers/citation-decay/answers/how-fast-can-ai-visibility-drop-after-a-peak.json) - Machine-readable companion file