Nearly half of brands halve within a week | Trakkr Research
Fast decay is common, not exceptional.
Methodology: Built from 857,138 reports, 108,650 citations, 10,991 brands, and 8 tracked models across a 10-month observation window.
Claim
47.1% of brands in the study halve within 7 days of peak presence.
Why it matters
Teams need close-to-real-time monitoring to catch and respond to rapid losses.
Supporting metrics
| Metric | Value | Context |
|---|---|---|
| Brands halved within 7 days | 47.1% | A large share of brands decay quickly. |
Related pages
Continue through the same study cluster.
- how fast can ai visibility drop after a peak - Related answer page
- is ai visibility more volatile than traditional search rankings - Related answer page
- citation persistence tracker - Related tracker page
Data & Sources
- The Half-Life of AI Citations - Flagship study behind this page
- Page JSON - Machine-readable companion file