# Weekly mention change exceeds 50% in the benchmark | Trakkr Research

Canonical URL: https://trakkr.ai/trakkr-research/citation-decay/facts/weekly-mention-change-exceeds-fifty-percent-in-the-benchmark
Published: 2026-03-30
Last updated: 2026-03-30
Author: Mack Grenfell

The surface is highly dynamic week to week.

## Methodology

Built from 857,138 reports, 108,650 citations, 10,991 brands, and 8 tracked models across a 10-month observation window.

## Claim

Average weekly mention change reaches 51.8% in the citation decay study.

## Why it matters

Any reporting cadence slower than the volatility cycle will miss important movement.

## Supporting metrics

| Metric | Value | Context |
| --- | --- | --- |
| Weekly mention change | 51.8% | Average weekly movement in mentions. |
| Daily mention change | 30% | Average daily movement in mentions. |

## Related pages

Continue through the same study cluster.

- [does a citation win mean you have a durable position](https://trakkr.ai/trakkr-research/citation-decay/answers/does-a-citation-win-mean-you-have-a-durable-position) - Related answer page
- [what is the most important metric in the decay study](https://trakkr.ai/trakkr-research/citation-decay/answers/what-is-the-most-important-metric-in-the-decay-study) - Related answer page
- [visibility stability tracker](https://trakkr.ai/trakkr-research/citation-decay/trackers/visibility-stability-tracker) - Related tracker page

## Data And Sources

- [The Half-Life of AI Citations](https://trakkr.ai/trakkr-research/citation-decay) - Flagship study behind this page
- [Page JSON](https://trakkr.ai/data/research-answers/citation-decay/facts/weekly-mention-change-exceeds-fifty-percent-in-the-benchmark.json) - Machine-readable companion file