Weekly mention change exceeds 50% in the benchmark | Trakkr Research
The surface is highly dynamic week to week.
Methodology: Built from 857,138 reports, 108,650 citations, 10,991 brands, and 8 tracked models across a 10-month observation window.
Claim
Average weekly mention change reaches 51.8% in the citation decay study.
Why it matters
Any reporting cadence slower than the volatility cycle will miss important movement.
Supporting metrics
| Metric | Value | Context |
|---|---|---|
| Weekly mention change | 51.8% | Average weekly movement in mentions. |
| Daily mention change | 30% | Average daily movement in mentions. |
Related pages
Continue through the same study cluster.
- does a citation win mean you have a durable position - Related answer page
- what is the most important metric in the decay study - Related answer page
- visibility stability tracker - Related tracker page
Data & Sources
- The Half-Life of AI Citations - Flagship study behind this page
- Page JSON - Machine-readable companion file