Plans and billing
Plan limits, prices, add-ons, trials, invoices, and what happens when you pause, downgrade, or miss a payment.
On this page
One subscription belongs to the team, and every member reads the owner's effective plan. The tab at Settings: Billing shows the current plan, what you are using against your limits, the next charge, invoices, and every change you can make.
Accounts with no paid access see the tab labeled Upgrade and get the plan comparison instead. Paid accounts and paused accounts see Billing.
What each plan includes
| Limit or feature | Growth | Scale |
|---|---|---|
| Active brands | 1 | 10 |
| Prompts per brand | 50 | 50 |
| AI models | All eight | All eight |
| Team seats | 3, then $20 each | Unlimited |
| Automations | 3 | Unlimited |
| Article credits | 25 a month | 100 a month |
| AI Pages | 2,500 crawler requests a month | 10,000 a month |
| MCP access | Yes | Yes |
| REST API and Looker Studio | No | Yes |
| Agency workspace | No | Yes |
| White-label client portal | No | Included |
Both plans include competitor intelligence, citation tracking, perception analysis, executive summary reports, shared dashboards, and CSV and Sheets export. Scale adds the portfolio, agency, and integration surface that larger and multi-brand teams need.
Enterprise runs on a managed contract, which sets its own brand, prompt, seat, portal, and integration limits. Custom plans start at $1,000 a month; the Custom tab is where that conversation starts.
Prices
A new subscription costs $100 a month for Growth and $500 a month for Scale. Annual billing charges the price of ten months for a full year, shown in the plan picker as 17% off.
Older subscriptions can sit on an earlier price. Billing reads the actual Stripe items on your subscription rather than replacing them with the current one, so the number on your Billing tab is the number you pay. Nothing in this guide overrides it.
Add-ons
Add-ons raise a limit without changing the plan underneath. Everything here is bought from Settings → Billing, and every change previews its cost before you confirm.
| Add-on | Price | Notes |
|---|---|---|
| Extra brand | $50 per brand per month | $39 on subscriptions started before the last price change |
| Extra seat | $20 per seat per month | Growth only. Scale seats are unlimited |
| Extra prompts | $39, $59, or $99 per brand per month | Adds 50, 100, or 200 prompts to every brand, and the price multiplies by brands owned |
| Extra market | Priced per change | Each market runs as a separate analysis; the editor quotes it from a live invoice preview |
| Article credits | Priced per top-up | Monthly credits reset and do not roll over |
| AI Pages | Priced per change | Growth only. Scale includes it |
| Shopping | $49 per brand per month | $490 a year per brand on annual plans. Your account's first month is free |
The white-label client portal is included with Scale and Enterprise. It is not an add-on and is not charged per brand.
Shopping's free month
Shopping checks every day whether ChatGPT shows your products in its product cards. Each account gets one free month. It starts the first time you turn Shopping on for a brand, and every brand you turn on in those 30 days stays free until the same date. A brand you turn on after that is paid from the start.
When the month ends, each brand still on moves to $49 a month on your Trakkr invoice. We email you a week before, and nothing is charged until we have. To stop a brand, open Shopping → Manage, or use the Shopping row under Settings → Billing. A brand you stop during the free month costs nothing. If the first charge after the free month catches you out, ask us within 14 days and we'll refund it.
Team inheritance
A member never needs their own subscription. Their features and limits come from the team owner's billing state, so a member who pays for something else still reads the owner's plan.
A member without billing permission sees a notice naming the owner, the inherited plan, and the brand limit, plus the list of features that plan includes. They cannot open payment or subscription controls. The owner grants billing access per person from Settings → Team.
Trials
Growth has a 14-day free trial. Checkout collects a card, so the trial starts from a real subscription and converts unless you cancel. Upgrading mid-trial ends the trial and charges the plan immediately, and the confirmation says so before you commit.
The trial runs once. Afterwards, and for anyone who has paid before, the plan picker drops the trial strip and offers a direct upgrade instead.
There is a second, separate trial for Scale. It lasts 14 days with a three-day grace window, and it is offered to paying Growth customers at the Scale gates: teams, the REST API, narratives, and the agency workspace. It opens the agency's own view of its brands. It does not open client-facing white-label access, because a portal published on a trial would go dark for the client when the trial ended.
The app shows the trial end date and any grace state. Treat what the account says as authoritative.
Pause, past due, and cancellation
Pause is the retention path in the cancel flow, for one to three months. Paid features stop as soon as you pause, but your brands keep running through the period you already paid for and only deactivate at the end of it. Resuming turns those same brands back on. Pausing is restricted to the subscription owner and is not offered during a trial.
Past due starts a seven-day grace period. Access continues while it runs. When it ends, paid entitlements stop until the payment is fixed.
Canceling ends the subscription at the end of the current billing period, with no further charge. Only the subscription owner can cancel; everyone else sees a line naming who to contact.
If Trakkr cannot verify your plan at all, it says so and offers a retry rather than guessing. A stale paid status on an unpaid record is not treated as access.
Downgrading
Scale accounts can move to Growth with Switch to Growth at the foot of the Billing tab. The preview lists what changes before you confirm, and the same summary appears once on your next visit.
Nothing is deleted. Brands beyond the new limit pause, prompts above the limit pause, Automations and scheduled audits stop, perception and AI Pages stop for the affected brands, and integrations outside the plan disconnect. Everything comes back if you upgrade again.
Invoices, receipts, and tax details
Stripe handles self-serve payment. Three controls sit together on the Billing tab.
Invoices and receipts lists every past charge with a PDF for each. Email me paid receipts sends a receipt after each successful payment. Manage billing in Stripe opens the payment portal, which is where the card, company name and address, VAT number, and full invoice history live.
Managed contracts are invoiced outside the self-serve portal, so those accounts see their contract details instead.
| Action | Who can do it |
|---|---|
| See the inherited plan and limits | Any team member |
| Change the plan, card, or add-ons | The owner, or a member granted billing access |
| Cancel or pause the subscription | The subscription owner only |
| Grant billing access | The team owner only |
| Change a managed contract | The contract contact, with Trakkr |
Before you change plan
Check five things against the plan you are moving to:
- 1.Active brands, since anything over the limit pauses.
- 2.Prompt counts on every active brand.
- 3.Team seats in use, including pending invites.
- 4.Live client portals, which need Scale or a contract.
- 5.Agency workspaces, API integrations, and Automations that depend on the current entitlement.
The change flow shows the blockers and the cost before you confirm. Do not pause a client's brand just to make checkout pass without first agreeing what happens to their reporting and their portal.
Common questions
Do paused brands count against the brand limit?
No. Only active brands consume a slot, so pausing one is the free way to make room for another.
Why is my price lower than the price here?
Your subscription is on an earlier price and stays there. Billing reads the items actually attached to it.
Does Growth include teammates?
Yes, three seats including the owner, and you can buy more at $20 a seat per month. Scale seats are unlimited.
Does a Scale trial include a live white-label portal?
No. It opens the agency workspace and the other Scale features, but client-facing white-label access needs paid Scale or a contract.
Can an Admin pay the bill?
Yes, once the owner turns on billing access for them. Canceling and pausing still stay with the owner.
What happens to my data after a downgrade or a pause?
It is kept. Scheduled refreshes and features outside the effective plan stop, and resume when access does.
