Glossary

Every word below is used here the way the product uses it, which is not always the way the industry uses it. Where a term has a formula behind it, the entry links to Metrics. If a word you met in the app is missing, email [email protected] and tell us which one.

A

AccuracyOwn page ›

The surface that checks what AI models say about your brand's facts and grades each claim. Rows read correct, wanders, unverified, wrong point-blank, wrong every way or not checked. Learn more →

ActionsOwn page ›

Trakkr's desk for work and its measured outcomes. Work moves through Suggested, This week, Queued and In progress; once it is done, its result moves through Measuring to a verdict. Done says the work happened, not that it earned anything. Learn more →

Active promptOwn page ›

A prompt included in your scheduled scans that counts toward your plan limit. Pause one to stop the checks without losing its history.

Agency modeOwn page ›

The agency workspace: portfolio views, the Pitches generator, and the white-label portal. It comes with Scale. Learn more →

AgentOwn page ›

Trakkr's in-app AI assistant. Ask questions about your data in plain English and get answers grounded in your real numbers. Permission to prepare or make changes is granted per work area and is off by default. Learn more →

AI crawlerOwn page ›

Any AI provider's bot that fetches pages from your site. Trakkr recognizes dozens of them, including GPTBot, ClaudeBot, PerplexityBot, OAI-SearchBot and ChatGPT-User.

AI modelOwn page ›

A system that generates text answers. Trakkr tracks ChatGPT, Claude, Gemini, Perplexity, DeepSeek, Grok, Meta AI and AI Overviews.

AI OverviewsOwn page ›

Google's AI-generated summary above the search results. One of the three surfaces Trakkr reads citations from, alongside Perplexity and ChatGPT Search.

AI PagesOwn page ›

Trakkr's proxy layer that serves AI-optimized HTML to crawlers without changing your real site. Detect, transform, serve, track. Learn more →

AI visibilityOwn page ›

How often and how prominently your brand appears in AI-generated answers. The thing the product exists to measure.

AI volumeOwn page ›

The estimated number of times people ask AI platforms about a topic each month, shown with a confidence tier. See the formula →

AliasOwn page ›

An alternative name for your brand, like "AWS" for "Amazon Web Services". Aliases improve detection in AI answers.

AudienceOwn page ›

A buyer segment such as "Enterprise IT Buyer", classified from your prompts. It unlocks once a brand has 10 or more active prompts. Learn more →

AutomationOwn page ›

A standing instruction that checks something for you and responds within the permission you set. It can tell you, suggest work, prepare a draft, or make an allowed change. Learn more →

Automation rungOwn page ›

The permission level an Automation holds in one work area. The five rungs are Tells you, Suggest only, Prepare drafts, Prepare for approval and Handle it.

AvailableOwn page ›

The first Journey stage. It passes when the page returns a successful response and allows indexing.

Average positionOwn page ›

Where you typically sit in a list-style AI answer, averaged across the answers that mentioned you. Lower is better.

B

Below the barOwn page ›

A result used when Trakkr had the data to judge the work, but the main measure moved less than the bar it had to clear, without counting as a drop. The number may still have risen.

BottleneckOwn page ›

The Journey stage that loses the largest share of measured pages, shown at site level. Relevant is inferred, so it is never named as the bottleneck.

BrandOwn page ›

A company, product or entity you track. Each brand carries its own prompts, scores, citations, competitors, aliases and history, and nothing crosses between brands by default.

Brand groupOwn page ›

A color-coded grouping for organizing many brands, used most often by agencies to bucket brands by client.

Branded promptOwn page ›

A prompt that names your own brand, like "Is Stripe good for SaaS?". Keep prompts category-level instead, so the model has to choose whether to recommend you.

C

CheckOwn page ›

One time an Automation evaluates its rule and records what it found or did. A check can end with nothing new, a suggestion, or something that Needs you.

Checks scoreOwn page ›

The 0 to 100 summary of the checks in Optimize, weighted by AI attention. The page bar shows it as Health for one scan. See the detail →

CitationOwn page ›

A URL an AI model returns as a source for its answer. Trakkr captures citations from Perplexity, ChatGPT Search and Google AI Overviews. Learn more →

Citation feedOwn page ›

A chronological log of citation events: New citation, Lost citation, Sentiment changed and Competitor appeared. Read it weekly on the 7-day window.

Citation gapOwn page ›

A source where competitors are cited and you are not. Closing gaps is some of the highest-return work available.

Citation sentimentOwn page ›

Whether a citing page discusses your brand positively, neutrally or negatively, judged with your brand as the subject. See the detail →

Client portalOwn page ›

The read-only, agency-branded experience for white-label clients, served on your own domain. Different from a one-off shared report link.

Coincided with a dropOwn page ›

A result used when a measured metric fell during the window and cleared every guard. It reports timing, never cause.

Competitive gapOwn page ›

The difference in visibility points between you and one competitor. Positive means you are ahead.

CompetitorOwn page ›

Another brand AI puts next to yours when answering your tracked prompts. Trakkr discovers competitors from real answers, so you never add one by hand. Add a rival on Competitors picks one of those to compare on the chart. Learn more →

ConversationsOwn page ›

Crawler requests that matched a user-triggered fetcher such as ChatGPT-User or Claude-User, a sign that someone's question led an AI to read your page. See the detail →

Couldn't measureOwn page ›

A result used when Trakkr lacked the page-level data to judge the work. It is a first-class answer, not an error, and it is excluded from Earn rate.

CrawlersOwn page ›

The Traffic page where every AI bot visit is logged and grouped into Total Visits, Conversations, Agents, Indexing and Training. Learn more →

D

Demand scoreOwn page ›

How likely people are to ask a given question in AI chat, on a 0 to 100 scale. See the formula →

DiagnoseOwn page ›

A single-prompt deep dive. It asks one query of the live models and writes a brief explaining why the answer looks the way it does. Learn more →

Discovery promptOwn page ›

A prompt about finding a solution, like "What's the best tool for X?". These reveal whether you are in the consideration set.

Domain RatingOwn page ›

Ahrefs' 0 to 100 estimate of a domain's backlink authority, shown wherever a citing domain appears. A supporting signal, not a ranking. See the detail →

E

Earn rateOwn page ›

The share of judged results that Earned: earned divided by earned, below the bar and coincided with a drop. Couldn't measure is excluded and always shown beside it. See the formula →

EarnedOwn page ›

A result used when its frozen primary metric cleared the bar fixed at the start of the Measurement window. It means the metric moved, not that the work caused it.

Earned MediaOwn page ›

News and editorial citations, shown as Media in the Sources filter. One of the eight source types, and usually the class worth chasing hardest.

EstimatedOwn page ›

A stage state based on inference rather than direct observation. Relevant is always marked Estimated.

Exact ruleOwn page ›

The deterministic layer inside Automations: when a stated trigger matches, perform the stated response. Learn more →

Extra promptsOwn page ›

The add-on that raises the active prompt limit by 50, 100 or 200, also called a prompt pack. It applies to all your brands, and the price is per brand, up to your number of brand slots.

F

G

Gap promptOwn page ›

A prompt where competitors appear and you do not. Strong candidates for Suggested actions.

I

IdeasOwn page ›

The Ideas tab on the Prompts page. It collects questions from research, suggestions and audiences that you do not already track.

ImpactOwn page ›

In Outreach, a 0 to 100 measure of how much tracked-prompt visibility a publisher is costing you: how many rivals it cites, across how many of your prompts, weighted by how often AI answers pull the page. The default order in every Outreach lens. See Impact.

IndexingOwn page ›

Crawler requests from search-class bots such as OAI-SearchBot and PerplexityBot. Access can support discovery, but a request never predicts indexing or citation.

J

JourneyOwn page ›

The six stages a page moves through: Available, Reached, Understood, Relevant, Selected and Visited.

L

llms.txtOwn page ›

A convention for telling AI crawlers which content to read first. It sits at /llms.txt, like a sitemap written for models rather than search engines.

M

Measurement windowOwn page ›

The fixed before-and-after period used to judge an Action, from 14 days for a technical fix to 70 for a campaign. It is frozen when the work starts, so the bar cannot move afterwards. See the table →

MeasuringOwn page ›

The result state after work is done and before its Measurement window closes.

MentionOwn page ›

An AI model including your brand name in an answer. Mentions can be positive, neutral or negative.

Model performanceOwn page ›

How you score on one AI model. Models differ enough that 80 on Claude and 30 on Perplexity is normal.

N

NarrativeOwn page ›

A topic you monitor across models over time, with keywords, an optional comparison brand, and a 0 to 100 score from the latest weekly read. Used to track corrective messaging.

Needs youOwn page ›

Work an Automation cannot finish without your approval, answer, safety review or decision. Nothing in this state proceeds until you respond.

Not measuredOwn page ›

A Journey stage state used when the source is not connected or the check has not run. It does not mean the page failed that stage.

O

OptimizeOwn page ›

Trakkr's site checking surface. Its Findings view carries a verdict, a fix queue and the full check list. Learn more →

OutreachOwn page ›

A queue of publishers and pitches, ordered by Impact and grouped by the next step: To pitch, Contacted, Won or Set aside. Learn more →

Overall perceptionOwn page ›

Your headline perception number: a 0 to 100 score across 20 attributes in five categories. See the formula →

P

PageOwn page ›

A URL Trakkr tracks through the six-stage Journey. Learn more →

Page recordOwn page ›

The full view of one Page: its Journey, bottleneck, current work, measurements, history and Results.

PerceptionOwn page ›

How AI describes your brand's qualities across 20 attributes in five categories: trust, quality, value, market position and innovation. Learn more →

Phrasing analysisOwn page ›

For one prompt, Trakkr asks a set of semantic variants and shows where you rank on each. It surfaces wording blind spots, where you win on one phrasing and lose on another.

PitchOwn page ›

A branded report an agency generates for a prospect, built from real visibility data before the prospect is a customer. Learn more →

PositionOwn page ›

Your rank in a list-style AI answer. Position 1 means you were named first.

Presence rateOwn page ›

The share of usable answers that name you at all, whatever the position. Breadth, not depth. See the formula →

PromptOwn page ›

A question or request you track. Prompts simulate what real users ask AI assistants, and they are the unit AI visibility is measured in.

Q

Quick WinsOwn page ›

Review high-impact publishers in the To pitch queue.

R

RAG (retrieval-augmented generation)Own page ›

A technique where a model searches the web or a database before answering. Perplexity leans on it heavily.

ReachedOwn page ›

The second Journey stage. It passes when AI crawlers fetched the page at least five times in 30 days, including at least one search-type crawler.

Reddit monitoringOwn page ›

Finds Reddit threads discussing your brand or competitors, scores each for citation potential, and helps you draft graded replies. Learn more →

RelevantOwn page ›

The fourth Journey stage. It estimates whether the page's detected queries match prompts you track, so it is always marked Estimated.

ReportOwn page ›

A snapshot of your visibility data at a point in time, used for history and comparison.

ResearchOwn page ›

The discovery tool that generates category prompts, asks each one once, and surfaces which are worth tracking. A one-shot scan, not a daily tracker. Learn more →

ResultsOwn page ›

The measured outcomes of finished Actions. It keeps Measuring, Earned, Below the bar, Couldn't measure, Reverted and Coincided with a drop separate from whether the work was done. Learn more →

RevertedOwn page ›

A result used when a change was put back after its window coincided with a guarded drop. It does not claim the change caused the drop.

RolesOwn page ›

Team members hold one of three roles: Owner (account creator, full control), Admin (full data and team access) and Viewer (read-only).

S

SelectedOwn page ›

The fifth Journey stage. It passes when an AI answer cited the page in the last 30 days.

Share of voiceOwn page ›

Your mentions as a share of all brand mentions in the same scope. It counts mentions, not visibility points, and it is separate from Named first, which is how often you are the first brand named. See the formula →

Shared report linkOwn page ›

A public URL exposing a read-only snapshot of your dashboard. Different from the white-label portal, which is a full authenticated client experience.

Source typeOwn page ›

How Trakkr classifies a citing domain: Yours, Media, Reviews, Social, Institutions, Press releases, Rivals’ own sites or Other. See the table →

SuggestedOwn page ›

An Action Trakkr found in your data that nobody has committed to yet. Suggested actions stay separate from planned work and Results.

T

TagOwn page ›

A label you apply to prompts. Tags let you filter and score prompt groups by intent, topic, competitor, audience or market.

Topic snapshotOwn page ›

A narrowed Research check on one slice of your market. Unlike the main Research scan, which is replaced each time, snapshots persist.

TrainingOwn page ›

Crawler requests from bots documented or classified for training or bulk collection, such as GPTBot and ClaudeBot. A matching request never proves the content entered a dataset or a model.

Training dataOwn page ›

The content models learn from during training. Being present in it is foundational for visibility on models that do not retrieve live.

TrendOwn page ›

The direction a metric is moving. The 30-day trend is usually a better signal than 7-day movement. See the windows →

U

UnderstoodOwn page ›

The third Journey stage. It passes when a non-rendering bot gets about as much text as a rendered browser, by the stored text-volume check.

Unbranded promptOwn page ›

A category-level question that does not name your brand, like "Best CRM for B2B SaaS". The shape Trakkr is built around.

Usual rangeOwn page ›

How far a figure normally moves on an ordinary day. Trakkr learns it from your brand's recent usable readings. Figures gain colour outside it; alerts need two readings in a row on the same side. See the method →

V

VerdictOwn page ›

A plain-language judgment based on measured evidence. A page verdict names the first Journey stage that needs work; a result verdict says what moved without claiming causation.

Visibility scoreOwn page ›

How prominently AI models mention you, weighted by position and divided by every successful response in the slice. Your headline metric. See the formula →

VisitedOwn page ›

The sixth Journey stage. It passes when people arrive from an AI answer, or when connected search data shows clicks above the brand's page median.

VisitorsOwn page ›

The Traffic page showing humans who landed on your site from an AI referrer, read from your connected Google Analytics 4 or PostHog property. Learn more →

W

White-label portalOwn page ›

A client portal on your own domain with your branding, used by agencies to give clients an ongoing experience instead of one-off links. Learn more →

Win rateOwn page ›

How often you rank above one competitor in the answers where you both appear. A head-to-head measure, not a measure of leadership overall. See the formula →

Work typeOwn page ›

The kind of Action being done, which sets its Measurement window. The types are Technical fix, Page improvement, Content refresh, New content, Outreach draft, Reply draft, Campaign, Setup and Watch.