Glossary

A

AI Model

An artificial intelligence system that generates text responses. Examples: ChatGPT (OpenAI), Claude (Anthropic), Gemini (Google).

AI Overviews

Google's AI-generated summaries that appear at the top of search results. Also called SGE (Search Generative Experience).

AI Visibility

How often and how prominently your brand appears in AI-generated responses. This is Trakkr's core metric.

Alias

An alternative name for your brand. Adding aliases (like "AWS" for "Amazon Web Services") improves detection accuracy.

B

Brand

A company, product, or entity you track in Trakkr. Each brand has its own prompts, visibility scores, and citations.

C

Citation

A source that AI models reference when generating responses. Citations reveal where AI learns about your brand.

Citation Gap

A source where competitors appear but you don't. Closing gaps is a key optimization strategy.

Competitor

A brand you're tracking alongside your own to compare visibility and positioning.

Crawler

An AI company's bot that visits websites to collect data for training or retrieval. Examples: GPTBot (OpenAI), Anthropic-AI.

D

Discovery Prompt

A prompt about finding solutions, like "What's the best tool for X?" These reveal whether you're in the consideration set.

G

Gap Prompt

A prompt where competitors appear but you don't. High-priority opportunities for improvement.

M

Mention

When an AI model includes your brand name in its response. Mentions can be positive, neutral, or negative.

Model Performance

How well you score on a specific AI model. Different models have different training data and biases.

P

Perception

How an AI describes your brand's qualities across various dimensions (trust, quality, value, etc.). Tracked in the Perception dashboard.

Position

Your rank in a list-style AI response. Position 1 means you were mentioned first.

Presence

Whether you were mentioned at all in a response (regardless of position).

AI PAGES

Trakkr's AI crawler optimization system. It serves AI-optimized versions of your pages to AI crawlers. Learn more →

Prompt

A question or request you track in Trakkr. Prompts simulate what real users ask AI assistants.

R

RAG (Retrieval-Augmented Generation)

A technique where AI models search the web or a database before generating responses. Models like Perplexity use RAG extensively.

Research

Trakkr's discovery tool that analyzes hundreds of prompts to find tracking opportunities. Run Research →

Report

A snapshot of your visibility data at a point in time. Used for historical analysis and comparison.

S

Score

A numerical measure of performance. Trakkr tracks visibility scores, perception scores, and more.

Sentiment

Whether an AI's description of your brand is positive, negative, or neutral.

T

Tag

A label you apply to prompts for organization. Tags help you filter and analyze prompt groups.

Training Data

The content AI models learn from during training. Being present in training data is foundational for visibility.

Trend

The direction your metrics are moving over time. Tracked as up ↑, down ↓, or stable →.

V

Visibility Score

The percentage of tracked prompts where your brand appears in AI responses. Your headline metric in Trakkr.

Visibility Score = (Prompts with mentions / Total prompts) × 100

W

Win Rate

How often you're the #1 mentioned brand in responses. A measure of leadership, not just presence.

Workflow

An automation in Trakkr that triggers actions based on events. Example: "Email me when visibility drops below 50%."

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