Frequently Asked Questions

Getting Started

What is AI visibility and why does it matter?

AI visibility measures how often and how prominently your brand appears when people ask AI assistants (like ChatGPT, Claude, or Perplexity) for recommendations. As more consumers use AI for product research and purchasing decisions, being visible in AI responses directly impacts your discoverability and revenue.

Learn more: Core Concepts explains the five levels of AI visibility from invisible to dominant.

How is this different from SEO?

Traditional SEO focuses on ranking in Google's list of links. AI visibility is about being included in the AI's synthesized answer - there are no "10 blue links" to rank in. The two are related (good SEO often helps AI visibility) but they're fundamentally different:

Learn more: Introduction to AI Visibility

Which AI models does Trakkr track?

Trakkr tracks up to 8 AI models: ChatGPT, Claude, Gemini, Grok, Copilot, and Meta AI are included on all plans (6 models). Growth and Scale add Perplexity and DeepSeek (8 models total). Each model has different training data and biases, so tracking all of them gives you the complete picture.

How quickly can I see results?

You'll see your first visibility scores within minutes of running research. Improving your scores takes longer:

• Perplexity & AI Overviews: Days to weeks (they search the live web)
• ChatGPT & Claude: Weeks to months (depends on training data updates)
• Gemini: Variable (mix of training data and search)

The key is consistency. Changes that improve your authority across multiple sources tend to compound over time.

Learn more: Core Concepts

Understanding Your Scores

How is the visibility score calculated?

Visibility is a weighted score based on your position when mentioned. Higher positions earn more points:

• Position 1: 10 points
• Position 2: 9 points
• Position 3: 8 points
• And so on down to position 10

Your visibility score is the percentage of maximum possible points earned across all your prompts. A brand appearing at #1 in 50% of prompts would score around 70% visibility.

Why does my score differ between models?

Each AI model has different training data, cutoff dates, retrieval systems, and inherent biases. It's completely normal to score 80% on Claude but 40% on ChatGPT. This is actually valuable information - it tells you where to focus improvement efforts.

Common patterns:

• Perplexity favors recent, well-structured content (it searches live)
• ChatGPT relies heavily on training data from authoritative sources
• Claude tends to be more conservative and fact-focused
• AI Overviews pulls from Google's search index

What's the difference between visibility and presence?

Visibility measures how prominently you appear (position-weighted). Presence is simpler - it's the percentage of prompts where you're mentioned at all, regardless of position.

A brand with 100% presence but 50% visibility appears everywhere but usually in lower positions. A brand with 50% presence but 90% visibility appears less often but dominates when it does.

How accurate are the visibility scores?

Our scores reflect real AI model responses to your prompts. We query actual AI APIs (not simulations) and analyze genuine responses. AI models can produce slightly different outputs for the same prompt, so there's natural variation - but the trends and patterns are reliable.

Prompts

What are prompts and why do they matter?

Prompts are the questions you track - the queries your potential customers are asking AI. They're the foundation of everything in Trakkr. Your visibility score is calculated across your prompts, so choosing the right ones is crucial.

How many prompts should I track?

Quality over quantity. Start with 5-20 highly relevant prompts covering:

• Discovery questions: "Best [category] for [use case]"
• Comparison queries: "[Your brand] vs [competitor]"
• Reputation queries: "Is [brand] good for [purpose]?"
• Category queries: "Top [products] in [industry]"

You can always add more as you learn what matters. See Prompt Ideas for inspiration.

What makes a good prompt?

Good prompts are:

• Natural questions (how real people actually ask)
• Specific enough to be relevant to your business
• Questions your customers genuinely ask
• A mix of branded and unbranded queries

Avoid prompts that are too generic ("best software") or too specific to ever be asked ("best project management tool for 47-person marketing agencies in Austin").

Learn more: Writing Good Prompts

Can I organize my prompts?

Yes! Use tags to organize prompts by intent, funnel stage, product line, or any other dimension. Tags also let you analyze performance by segment - see which types of queries you're winning vs. losing.

Competitors

Why can't I manually add competitors?

This is a common question! In Trakkr, competitors are discovered automatically when you run research. Here's why:

Trakkr's job is to show you who AI actually recommends alongside you - not who you think your competitors are. When you track prompts, the research identifies which brands appear in responses. These are your real AI competitors, which often differ from your traditional market competitors.

This approach surfaces competitors you might not have considered and shows you the actual competitive landscape in AI responses.

How do I see my competitors?

After running research, go to Competitors to see:

• Which brands appear alongside yours
• Head-to-head win rates
• Model-by-model breakdowns
• Competitive threats and opportunities

Why is a competitor scoring higher than me?

Check your Citations for clues. Higher-visibility competitors often have:

• More mentions on authoritative sources AI models trust
• Better coverage on review sites, comparison articles, and industry publications
• Clearer, more consistent brand positioning
• Longer history of being discussed online

Citations & Sources

What's a citation?

A citation is a source that AI models reference or draw from when generating responses. Trakkr identifies these by analyzing model responses - some models explicitly cite sources (like Perplexity), while others we infer from response content.

Citations show you which websites, articles, and platforms influence what AI says about your brand.

Learn more: Citations Overview

How do I get cited by AI?

Focus on getting mentioned on sources that AI trusts:

• Industry publications and news sites
• Review platforms (G2, Capterra, Trustpilot)
• Comparison articles and "best of" lists
• Wikipedia and knowledge bases
• Reddit and community discussions

Improving Your Visibility

How do I improve my AI visibility?

There are three main levers:

1. 1Get cited on authoritative sources - AI learns from the web. Get mentioned on sites it trusts.
2. 2Optimize your own content - Make your site easy for AI crawlers to understand (structured data, clear positioning, comprehensive content).
3. 3Build entity authority - Ensure AI understands what your brand is and what it does consistently.

How long do changes take to affect visibility?

It depends on the model:

For fastest results, focus on Perplexity and AI Overviews first. For lasting impact, build authority that persists across training cycles.

Learn more: Core Concepts

What is AI Pages and how does it help?

AI Pages is Trakkr's real-time AI crawler optimization. It's a lightweight integration that intercepts AI crawler requests and serves optimized versions of your pages — better structured data, cleaner content, faster responses. AI Pages works with Cloudflare, Vercel, Netlify, Next.js, AWS CloudFront, WordPress, Node.js, Nginx, and more.

Think of it as "serving your best self" to AI crawlers without changing your actual website.

Features

What is Perception analysis?

Perception shows how AI models perceive your brand across 20 dimensions - trust, quality, value, innovation, and more. It's not just whether AI mentions you, but what it says about you.

Use Perception to identify narrative gaps, find positioning opportunities, and track how your brand story evolves in AI responses.

What are Workflows?

Workflows are automated alerts and actions. Set up "when X happens, do Y" rules - like getting a Slack notification when visibility drops, or an email when a competitor gains ground.

What is the Copilot?

The Copilot is Trakkr's AI assistant. It knows your brand, your data, and your history. Ask it questions, get insights, and take actions through natural conversation.

Plans & Billing

What plans are available?

Trakkr offers three plans:

How do I upgrade my plan?

Go to Settings → Billing and click Upgrade. Select your new plan and complete checkout. Upgrades are prorated - you only pay the difference for the remaining billing period.

What happens if I cancel?

You keep access until the end of your billing period. After that, you're moved to the Free plan (1 brand, 5 prompts). Your data is retained for 30 days in case you resubscribe.

Do inactive prompts count toward my limit?

No! Only active prompts count. Deactivate prompts you're not currently tracking to save quota without losing historical data.

Can I add more brands or prompts?

Yes, with add-ons. Growth and Scale plans can purchase extra brands ($39/brand/month) and prompt packs (+50, +100, or +200 prompts per brand). Manage add-ons at Settings → Billing.

Technical & Security

How do you access AI models?

We use official APIs from each provider (OpenAI, Anthropic, Google, etc.). We're making real requests, not simulating responses.

Is my data private?

Yes. Your prompts, brands, and results are private to your account. We don't share individual customer data. See our Privacy Policy for details.

Do you train AI on my data?

No. Your data is used solely to provide Trakkr's services. We don't use customer data to train AI models.

What about security and compliance?

We take security seriously. See our Security page for details on our practices, certifications, and policies. For security concerns, email [email protected].

Do you have an API?

Yes! The Scale plan includes API access (REST API and MCP server). See the API documentation for endpoints, authentication, and examples. Manage your API key in Settings → Developer.

Getting Help

How do I contact support?

• Chat: Click the chat icon in the bottom-right corner of the app
• Email: [email protected]
• Docs: You're already here!

Scale plan customers get priority support with faster response times.

Can I get a demo?

Yes! Book a demo to see Trakkr in action and get your questions answered.

Where can I learn more?

• Documentation - Feature guides and how-tos
• API Reference - For developers building integrations
• Changelog - Latest product updates

Still have questions? Contact us - we're happy to help!