Pitches
Create a one-off AI visibility report from a saved brief and questions you approve. Review captured answers, shape the report, and share it with a prospect.
Pitches help you show a prospect how AI answers questions about their service. Each pitch is a one-off measurement with a saved brief, a question set, and a report you can share.
A pitch does not use a tracked brand slot or start ongoing tracking.
Set the scope
Select New pitch in your Pitches list. Enter the prospect name and the service or product to focus on. A specific focus, such as safety communication for manufacturing businesses, produces more useful questions than a broad industry label.
Choose the country, an optional city or region, and the buyer language independently. For example, you can test questions about Limburg in Belgium and write the report in Dutch. The language applies to suggested questions and generated report copy. Questions you write yourself run as written.
The website is optional. When supplied, it helps Trakkr understand the business and check the site. If the site cannot be read, review the suggestions carefully. Trakkr does not invent a website when you leave it blank.
Open Audience and competitors if you want to specify who is buying or add brands to compare.
Review the questions
Select Generate questions, or Write my own questions. Review and edit each question before generating the report. You can paste several questions, one per line, up to eight in total.
Suggestions do not replace your edited questions. Each question's menu lets you request a replacement or remove it. Removing a question offers Undo. Changing the setup keeps the existing questions so you can decide which still fit.
The coverage section shows which questions will run on each available engine. ChatGPT may test a smaller question set. Your approved questions are sent exactly as written, without an extra request appended to them.
Generate and review
Generate report saves your test and starts a measurement. Progress comes from completed answers. You can leave and reopen the pitch while it runs.
The evidence view distinguishes:
| Result | Meaning |
|---|---|
| Named | The prospect appeared in the captured answer. |
| Absent | An answer was captured without the prospect. |
| Unavailable | The engine did not return a usable answer. It is excluded from scores. |
| Not run | That question was outside the engine's planned coverage. |
Select an available answer to read its text, measurement time, engine, and cited sources. ChatGPT and Perplexity can use web search. Gemini and Claude use model knowledge. These are captured API answers; a fresh answer in a consumer chat can differ.
A report needs at least one usable answer for every question and at least half the planned answers overall. If too few are available, the evidence is saved but no report is published. You can review the questions and run a fresh test. Other interruptions can resume from saved progress.
The percentage for each brand is the share of available answers that named it. Several brands can appear in one answer, so percentages do not add up to 100. The comparison average is from the brands in this test, not an industry-wide benchmark. Website checks describe access and structure; they do not prove why a model recommended a company.
Shape the report
Preview the report, then select Use this report to open the editor. New pitches inherit the available team branding defaults.
Story controls the prose and report sections. Look controls the presentation. The measured numbers remain locked. View measurement opens the saved questions and complete answer evidence for the report.
Engagement shows activity on the shared report. These views stay part of the same pitch.
Update an existing report
Open the setup or questions to prepare another measurement. The shared report stays unchanged while it runs and while you review the result.
Select Publish update to replace the report at the same link. Branding, layout, and sharing choices are kept. Story overrides, section notes, and cover notes tied to the previous evidence are cleared so old numbers do not accompany new results.
Run again from the measurement view starts a fresh measurement of that report's question set. It does not start scheduled tracking.
Share and export
A new pitch is private. Select Share to manage its public link, password, and other access settings. Making it private again revokes public access without deleting the saved report.
Use Export PDF for a copy you can send separately. The report and print view use the chosen report language and measurement date. Content you write yourself remains as you wrote it.
Duplicate creates a private copy with its own saved setup and evidence. It resets the public link, password, expiry, recipients, and viewing history.
Plan access
New pitches, generated question suggestions, and new measurements require agency access. Saved pitches retain their agency owner or admin permissions after a commercial plan ends. You can still open, edit, export, and manage sharing for those reports.
Pitches remain separate from tracked brands. When a prospect becomes a client, add them through the normal brand setup flow to start ongoing tracking.
Older pitches
Older reports keep working. If a report predates the full answer archive, its saved questions remain available, but Trakkr cannot reconstruct answers that were never stored. A new measurement keeps the complete evidence.
The old /agency/demos and /agency/demos/:id addresses still open Pitches. Use /agency/pitches for new links.
Common questions
Does a pitch use one of my brand slots?
No. A pitch is a one-off measurement with its own saved setup and evidence. It does not create a tracked brand, consume a brand slot, or start scheduled reporting.
Why did my measurement finish without publishing a report?
Coverage was too thin. Every approved question needs at least one usable answer, and at least half the planned answers across all engines must come back. The captured evidence is kept, so review the questions and run a fresh measurement.
Can I update a shared report without changing its link?
Yes. Run a new measurement, then select Publish update. The link, branding, layout, and sharing settings stay; story overrides and notes tied to the previous numbers are cleared so old commentary cannot travel with new results.
Who on my team can open Pitches?
A team owner or admin whose brand access is not restricted. Anyone else gets a message saying pitch access is restricted, because a pitch is about a prospect rather than an assigned client.
What happens to my pitches if the plan lapses?
Saved reports stay open to their agency owner or admin: you can read, edit, export, and manage sharing. New pitches, generated question suggestions, and new measurements need current agency access.