White-Label Portal Overview

:::summarybox learn What white-label portal is and who it's for What's included and why agencies choose it The pricing model and requirements How to get started

note

If you sell AI visibility as part of an agency service, every time a client logs into "Trakkr" to see their data, they're being reminded that you're a reseller of someone else's tool. White-label portal removes that. The client lands on your domain, sees your logo, and uses what looks like your product. The plumbing underneath is still Trakkr, but they never see it.

This isn't a shared report link with your colors on it. It's a full client portal: real accounts, real logins, real data, all under your brand, on your domain.

Why white-label?

Build client trust

When clients log into ai.youragency.com instead of a tool they Googled in the call, the framing shifts. You're not running someone else's dashboard on their behalf; you're the source of truth, and the methodology is yours.

Create differentiation

Most agencies use the same handful of SEO and analytics tools. A branded AI visibility portal becomes part of your unique service offering - something competitors can't easily replicate.

Simplify client experience

Clients don't need another tool login to remember. They get one clean dashboard, curated to show exactly what matters for their brand, without the complexity of a full analytics platform.

Generate recurring value

A client portal creates ongoing touchpoints. Clients log in to check their visibility, see your methodology, and engage with your work - keeping your agency top of mind between meetings.

White-label vs shared reports

Feature	Shared Report Links	White-Label Portal
Client experience	One-off link to view	Full account with login
Branding	Optional logo removal	Complete rebrand (domain, logo, colors, emails)
Access control	Anyone with link	Authenticated accounts with permissions
Client engagement	View once	Ongoing logins with activity tracking
Multiple brands	Separate links per brand	Brand switcher in one portal
Client health	No visibility	Health scores and engagement metrics
Custom content	None	Welcome messages, methodology, help links

Who is this for?

White-label portal is designed for:

Agencies managing multiple client brands who want a professional client-facing experience
Resellers offering AI visibility tracking as part of their service stack
Consultants who want to present Trakkr as their proprietary tool
Enterprise teams needing branded portals for internal divisions or business units

What's included

Custom domain

Host the portal on your domain (e.g., ai.agencyname.com)
Automatic SSL certificate provisioning via Cloudflare
Simple CNAME DNS setup

Complete branding

Your logo, colors, and favicon throughout
Custom login page with headline and tagline
Agency-branded footer with custom links
Custom portal name in header and emails

Branded communications

Emails sent from your domain (e.g., [email protected])
Branded invite emails when adding clients
Automated reports delivered under your name

Client portal

Dedicated client accounts with secure login
Controlled feature access (you decide what clients see)
Brand access management (assign specific brands to specific clients)
Client health dashboard and activity tracking
Read-only access (clients view but don't edit)

Customization

Welcome messages shown on first login
Custom methodology explanations
Rename sidebar features (e.g., "Citations" becomes "Mentions")
Custom help URLs and support email

Pricing

White-label is billed per brand with active client access:

$49/month per brand (or $41/month billed annually)

This is charged for each brand that has at least one active client login. When you invite your first client to a brand, white-label billing activates for that brand. If you revoke all client access to a brand, billing stops.

Example costs:

3 brands with client access: $147/month
5 brands with client access: $245/month
10 brands with client access: $490/month

Requirements

Before you can set up white-label:

:::summarybox checklist Scale plan or higher subscription A domain you control (for the portal subdomain) DNS access to add CNAME records Email domain for branded emails (optional but recommended)

note

Domain ownership: You'll need to add a CNAME record to your DNS, so you must have admin access to your domain's DNS settings.

Email domain: To send emails from your domain (instead of Trakkr's), you'll need to add SPF and DKIM DNS records. This is optional but strongly recommended for a fully branded experience.

Getting started

Setting up white-label takes about 15-30 minutes:

Step 1: Set up your domain

Navigate to Settings → White-Label and configure your custom domain. You'll add a CNAME record pointing to Trakkr's infrastructure.

Domain Setup Guide →

Step 2: Configure branding

Upload your logo, set your accent color, customize the login page, and configure your footer links.

Branding Guide →

Step 3: Set up email branding (optional)

Configure your email domain so client emails come from [email protected] instead of Trakkr.

Email Branding →

Step 4: Configure features and permissions

Choose which features clients can see and what actions they can take.

Permissions Guide →

Step 5: Invite your first client

Add client email addresses and assign them to specific brands. They'll receive a branded invite email.

Client Management →

Common questions

Can I use my main domain (e.g., agencyname.com)?

We recommend using a subdomain like ai.agencyname.com or portal.agencyname.com. Using your root domain could conflict with your existing website.

What happens if my domain verification fails?

Domain verification typically completes within minutes, but DNS propagation can take up to 48 hours. See our troubleshooting guide for common issues.

Can I have different branding for different clients?

Currently, all clients see the same portal branding. You can assign different brands to different clients, but the portal look and feel is consistent across all clients.

Do clients know it's powered by Trakkr?

By default, "Powered by Trakkr" is hidden. Clients see only your branding unless you choose to show the attribution.

Can clients edit anything?

No. Client access is read-only. They can view dashboards, export reports (if you allow it), but cannot edit prompts, competitors, or settings. All configuration is done in your main Trakkr account.

Next steps

Domain Setup - Configure your custom domain
Branding & Customization - Set up your agency branding
Client Management - Invite and manage clients
Permissions & Features - Control what clients can access