Agent

Agent is your AI assistant inside Trakkr. Instead of navigating between dashboards and interpreting data yourself, you can ask Agent questions in plain English and get answers grounded in your actual visibility data.

"Why did my visibility on ChatGPT drop this week?" "Which competitor is gaining the most ground?" "What content should I create next?" Agent answers with real data, not generic advice.

The briefing

When you first open Agent, you see a briefing card - a snapshot of your current visibility situation:

• Your overall visibility score and recent trend
• Top prompts and their status
• Suggested actions based on recent changes
• Quick-start prompts to get the conversation going

The briefing gives you context before you start asking questions. Think of it as your morning intelligence report.

The conversation

Click a suggested prompt or type your own question to start a conversation. Agent has access to all your Trakkr data:

• Visibility scores and trends across all models
• Citation sources and gaps
• Competitor positions and movements
• Perception scores and narratives
• Research results and prompt performance
• Content and optimization data

What you can ask

Data questions:

• "What is my visibility score on Perplexity?"
• "Which prompts am I losing ground on?"
• "Show me my top citation sources"

Strategic questions:

• "Why is Competitor X outperforming me on comparison queries?"
• "What content should I prioritize this month?"
• "How has my perception changed since last quarter?"

Action-oriented questions:

• "Draft a content brief for my biggest visibility gap"
• "What are my top 3 priorities right now?"
• "Summarize changes from the last research run"

Agent responds with real data, charts when relevant, and specific recommendations tied to your situation.

The intel panel

In conversation mode, a slim sidebar shows real-time signals:

• Recent visibility changes
• Competitor movements
• Pending actions that need your attention
• Understanding score (how well Agent knows your brand context)

This gives you ambient awareness of what is happening while you focus on your conversation.

Memory and context

Agent remembers context within a conversation and builds understanding of your brand over time:

• Within a session - Follow-up questions work naturally. "Tell me more about that" refers to the previous answer.
• Brand understanding - Agent builds context from your visibility data, so it understands your competitive landscape without you explaining it.
• Memory panel - Open the Understanding panel (brain icon) to see what Agent knows about your brand and add or remove context.

When to use Agent vs. dashboards

Use Agent when:

• You want a quick answer to a specific question
• You need strategic interpretation of data
• You want to explore "why" behind a trend
• You need a summary for a stakeholder

Use dashboards when:

• You want to browse and explore data visually
• You need to set up monitoring or configuration
• You want to do detailed competitive analysis
• You need to export data

Agent is the fastest path to insight. Dashboards are the deepest path to understanding.

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