Live Visitors

:::summarybox learn See AI-driven visitors to your site in real-time Connect your Google Analytics account Track which pages AI sends traffic to Measure the real business impact of AI visibility

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Live Visitors connects your Google Analytics to show you the actual traffic AI platforms send to your website. This is the ultimate proof that AI visibility translates to real visits.

Why track AI visitors?

Visibility scores tell you how often AI mentions your brand. But that's only half the story. What you really want to know is: are those mentions driving traffic?

Live Visitors answers this directly:

Question	Live Visitors shows you
Is AI sending me traffic?	Total AI-driven visits
Which pages do they land on?	Top landing pages from AI
Which AI platforms perform best?	Traffic by source (ChatGPT, Perplexity, etc.)
Is AI traffic growing?	Trend over time

Connecting Google Analytics

To see AI visitor data, you need to connect your Google Analytics account.

Requirements

Google Analytics 4 (GA4) - Universal Analytics is not supported
Property access - You need admin or editor access to the GA4 property
Matching domain - The GA4 property must match your brand's website domain

Connection steps

Navigate to Live Visitors in the sidebar
Click Connect Google Analytics
Sign in with your Google account
Select the GA4 property for your brand's website
Click Grant Access

Trakkr requests read-only access to your traffic data. We never modify your analytics.

Understanding the dashboard

Once connected, you'll see a real-time view of AI traffic:

Key metrics

Metric	What it measures
AI Visitors	Total visitors from AI platforms (7-day rolling)
% of Traffic	What percentage of your total traffic comes from AI
Top Source	Which AI platform sends the most traffic
Trend	Week-over-week growth in AI traffic

Traffic breakdown

See which AI platforms are sending traffic:

ChatGPT - Clicks from ChatGPT web browsing
Perplexity - Clicks from Perplexity search results
Gemini - Clicks from Google AI responses
Claude - Clicks from Claude web browsing
Others - Aggregated traffic from other AI sources

Top landing pages

Which of your pages receive the most AI traffic? This reveals:

What AI platforms recommend about you
Which content is "working" in AI search
Opportunities to optimize high-traffic pages

Matching traffic to visibility

The power comes from combining visibility data with traffic data:

Data freshness

Data type	Update frequency
Traffic totals	Every 4 hours
Source breakdown	Every 4 hours
Landing pages	Every 4 hours
Trends	Daily

Click Refresh to pull the latest data on demand.

Privacy and data access

Trakkr requests minimal Google Analytics access:

Read-only - We never modify your analytics data
Traffic data only - We access visit counts and sources, not user-level data
Brand-specific - Each brand connection is isolated
Revocable - Disconnect anytime from Settings

We don't store raw GA data. We process it to show you AI traffic insights and discard the rest.

Troubleshooting

"No AI traffic detected"

This usually means one of:

Your site isn't getting AI traffic yet - Focus on improving visibility first
Tracking isn't set up correctly - Verify GA4 is installed on all pages
Attribution is unclear - Some AI traffic may appear as "direct" - we're working on improved attribution

"Property not found"

Make sure your GA4 property domain matches your brand's website domain exactly. If your brand is nike.com, the GA4 property should be for nike.com, not a subdomain.

Connection issues

Try disconnecting and reconnecting:

Go to Settings → Integrations
Click Disconnect next to Google Analytics
Reconnect with fresh authorization

Plan requirements

Plan	Live Visitors access
Free	Not available
Growth	Full access
Scale	Full access