Live Visitors
See real-time AI traffic to your website from Google Analytics integration.
- See AI-driven visitors to your site in real-time
- Connect your Google Analytics account
- Track which pages AI sends traffic to
- Measure the real business impact of AI visibility
Live Visitors connects your Google Analytics to show you the actual traffic AI platforms send to your website. This is the ultimate proof that AI visibility translates to real visits.
Why track AI visitors?
Visibility scores tell you how often AI mentions your brand. But that's only half the story. What you really want to know is: are those mentions driving traffic?
Live Visitors answers this directly:
| Question | Live Visitors shows you |
|---|---|
| Is AI sending me traffic? | Total AI-driven visits |
| Which pages do they land on? | Top landing pages from AI |
| Which AI platforms perform best? | Traffic by source (ChatGPT, Perplexity, etc.) |
| Is AI traffic growing? | Trend over time |
Connecting Google Analytics
To see AI visitor data, you need to connect your Google Analytics account.
Requirements
- Google Analytics 4 (GA4) - Universal Analytics is not supported
- Property access - You need admin or editor access to the GA4 property
- Matching domain - The GA4 property must match your brand's website domain
Connection steps
- 1Navigate to Live Visitors in the sidebar
- 2Click Connect Google Analytics
- 3Sign in with your Google account
- 4Select the GA4 property for your brand's website
- 5Click Grant Access
Trakkr requests read-only access to your traffic data. We never modify your analytics.
Understanding the dashboard
Once connected, you'll see a real-time view of AI traffic:
Key metrics
| Metric | What it measures |
|---|---|
| AI Visitors | Total visitors from AI platforms (7-day rolling) |
| % of Traffic | What percentage of your total traffic comes from AI |
| Top Source | Which AI platform sends the most traffic |
| Trend | Week-over-week growth in AI traffic |
Traffic breakdown
See which AI platforms are sending traffic:
- ChatGPT - Clicks from ChatGPT web browsing
- Perplexity - Clicks from Perplexity search results
- Gemini - Clicks from Google AI responses
- Claude - Clicks from Claude web browsing
- Others - Aggregated traffic from other AI sources
Top landing pages
Which of your pages receive the most AI traffic? This reveals:
- What AI platforms recommend about you
- Which content is "working" in AI search
- Opportunities to optimize high-traffic pages
Matching traffic to visibility
The power comes from combining visibility data with traffic data:
| High visibility + High traffic | Great - AI is mentioning you AND sending clicks |
|---|---|
| High visibility + Low traffic | AI mentions you but doesn't link - focus on citations |
| Low visibility + High traffic | Traffic likely from other sources - verify attribution |
| Low visibility + Low traffic | Opportunity to improve both |
Data freshness
| Data type | Update frequency |
|---|---|
| Traffic totals | Every 4 hours |
| Source breakdown | Every 4 hours |
| Landing pages | Every 4 hours |
| Trends | Daily |
Click Refresh to pull the latest data on demand.
Privacy and data access
Trakkr requests minimal Google Analytics access:
- Read-only - We never modify your analytics data
- Traffic data only - We access visit counts and sources, not user-level data
- Brand-specific - Each brand connection is isolated
- Revocable - Disconnect anytime from Settings
We don't store raw GA data. We process it to show you AI traffic insights and discard the rest.
Troubleshooting
"No AI traffic detected"
This usually means one of:
- 1Your site isn't getting AI traffic yet - Focus on improving visibility first
- 2Tracking isn't set up correctly - Verify GA4 is installed on all pages
- 3Attribution is unclear - Some AI traffic may appear as "direct" - we're working on improved attribution
"Property not found"
Make sure your GA4 property domain matches your brand's website domain exactly. If your brand is nike.com, the GA4 property should be for nike.com, not a subdomain.
Connection issues
Try disconnecting and reconnecting:
- 1Go to Settings → Integrations
- 2Click Disconnect next to Google Analytics
- 3Reconnect with fresh authorization
Plan requirements
| Plan | Live Visitors access |
|---|---|
| Free | Not available |
| Growth | Full access |
| Scale | Full access |
Next steps
AI Crawlers
See when AI bots visit your site directly.
Citations
Understand what content drives AI recommendations.
Was this helpful?