Usual range
How far a figure normally moves on an ordinary day. Trakkr learns it from your brand’s recent usable readings. Figures gain colour outside it; alerts need two readings in a row on the same side.
Example brand’s Visibility usually stays within 2.0 points of its 7-day average of 48.4. On Oct 8, its 49.5 was inside, so it stayed grey and nothing alerted.
Good to know
- Floor
- Never narrower than 2 points on a score, or 10% on a count.
- Learning
- Until a daily figure has 21 usable readings behind it (12 for a weekly one), nothing is coloured and no band is drawn.
- Our side
- Days we missed answers are left out of the learning and never coloured.
- Alerts
- Only Visibility alerts, in the brand’s main market. The bell, and email if it’s on, waits until it lands outside two scans in a row on the same side, then rings once.