Reports

Every time you run research, Trakkr saves a snapshot. Reports is where you access this historical data, chart trends, and export for analysis.

The Reports page

Reports combines two main sections:

Visibility chart

A time-series chart showing your visibility score over time. Use the controls to adjust:

• Date range - 7d, 14d, 30d, 90d, all time, or custom
• Grouping - Daily, weekly, monthly, or quarterly aggregation
• Status filter - Show all reports or filter by status

The chart reveals patterns: sudden drops after AI model updates, steady climbs from content campaigns, and seasonal effects.

Report list

Below the chart, expandable rows show each research snapshot:

Expanding a report

Click any row to expand it in place. The detail panel shows:

• Visibility score and breakdown for that run
• Model performance across providers
• Competitor standings at that point in time
• Prompt-level results for all tracked prompts
• Citation sources from that research run

Use keyboard shortcuts to navigate quickly: arrow keys move between rows, Enter expands/collapses.

Keyboard navigation

Reports supports full keyboard navigation:

• Up/Down arrows move between report rows
• Enter expands or collapses the selected report
• Escape collapses an expanded report

This makes it fast to scan through multiple reports without reaching for the mouse.

Exporting data

From any report, you can export data in two formats:

• CSV - best for spreadsheet analysis in Excel or Google Sheets
• JSON - best for programmatic processing and custom integrations

For full export options including column selection and mode switching, see Exports. To set up a live-syncing Google Sheets connection, see Google Sheets.

Report frequency

How often reports are generated depends on your plan:

Scheduled reports run automatically. You'll find them waiting when you log in.

Using reports strategically

Track campaigns. Compare reports before and after major content pushes or product launches to measure AI visibility impact.

Spot regressions. The visibility chart makes it obvious when something changed - click the corresponding report to see which prompts or models shifted.

Client reporting. (For agencies) Use the export options to pull report data into client-facing decks and dashboards.

Historical context. Reports give you a point-in-time snapshot, so you can answer "what was my visibility on [date]?" without time-filtering your live data.

Next steps