Audiences
Buyer segments Trakkr classifies from your prompts, so you can read visibility by who is asking rather than by topic.
Tags answer what kind of question is this? Audiences answer who is asking it?
An audience is a buyer segment: Enterprise IT Buyer, Solo Indie Hacker, Marketing Agency Owner. Trakkr sorts every prompt into one of them, so you can read your visibility by the kind of person behind the question. It lives in the Audiences tab on the Prompts page, and old /audiences links land there too.
Here is why the split matters. Say your overall is 47. That single number can hide 75 with enterprise IT buyers and 22 with indie hackers: two different problems with two different fixes. Audiences break the number into separate stories, each tied to a kind of customer.
How audiences are built
Once a brand has ten or more active prompts, Trakkr generates its audiences automatically the first time it crosses the line. It reads your tracked prompts and your brand profile and works out the distinct kinds of people behind the questions. A toast tracks the run, which takes about twenty seconds.
You get three to eight audiences, scaled to how many prompts you track: nearer three for a small set, nearer eight past a hundred prompts. Each one carries a short name, a one-sentence description, a two or three sentence bio, a buyer journey stage, and two or three prompts that audience would ask which you are not tracking yet.
Every prompt belongs to exactly one audience. If one looks misfiled, move it with Move to audience in the prompt's row menu.
How the stage is decided
The stage answers where in the buying process is this person? Trakkr reads it off the intent of the questions, not from a guess about the person.
| Stage | The mindset | Questions that signal it |
|---|---|---|
| Awareness | Just learning the space | "what is...", "how do I...", broad discovery |
| Consideration | Weighing the options | comparisons, "alternatives to...", "best X for Y" |
| Decision | Close to choosing | pricing, "which should I pick", buying-intent questions |
The badge on an audience row is where that audience mostly sits, based on the mix of questions it asks. So "Consideration" means its questions are mainly evaluation ones: people weighing you against the field, not first discovering the category and not ready to sign.
To pin a stage yourself, open the audience editor and pick a different one.
The two views
Overview is the main table: every audience with its stage badge, prompt count, visibility score, , trend, and best prompt. Sort by any of the numbers, and switch the sparkline between 7D, 30D, and 90D. Above the table sits the spread: the gap in points between your best and worst audience, which is the number a single visibility score hides. The footer shows how many of your prompts are assigned, and links to the ones that are not.
Journey is the brand-wide funnel rather than a per-audience view. Three rows, awareness through decision, each with its visibility, trend, question count, and the audience performing worst at that stage. Strong at awareness but weak at decision usually means AI understands your category role but does not trust you enough to recommend you when buyers are close to choosing.
The audience brief
Click any audience row to expand its brief in place. You get the full bio, the score with its trend chart, a Journey split for that audience alone, its prompts ranked best to worst, and Track next, which is the prompts it would ask that you are missing.
The right rail carries the three most actionable reads. Ask gap shows how far your position swings depending on how this audience phrases a need. Who's winning them names any competitor taking more than 15% of this audience's prompts, with a link into citation outreach. Where they look lists the domains AI cites most for this audience.
Two controls sit in the brief's header: priority dots, which mark how much an audience matters to you, and Ask in their voice, which opens Ask Gap seeded from this audience's weakest prompt.
Ask Gap
Simulate in the page header opens Ask Gap. Type one buyer need, and Trakkr rewrites it in each audience's own words and runs every phrasing across the engines. You can be first for the way one audience asks and invisible for the way another asks the same thing.
The result gives you the spread in points and how many phrasings you are dark on, meaning outside the top ten. One click tracks all the dark phrasings as prompts. Every run is saved, so the panel opens onto your recent runs rather than a blank box. It needs at least two audiences.
Discover, custom audiences, and regenerating
Discover sits at the bottom of the Overview table. It surfaces audiences your market clearly serves but you do not track, inferred from the competitors winning in your space and the topics AI cites around you. Each suggestion carries its rationale, the evidence behind it, and starter prompts. Adopting one creates the audience and starts tracking those prompts. Find more looks again.
New audience in the page header adds one by hand, which is worth doing for a key account, a vertical, or an ICP segment you are betting on. Assign prompts to it from the Prompts page.
Regeneration only rewrites the auto-generated audiences. Custom ones, and any prompt you have assigned to a custom audience, are left alone. When your prompt list has shifted enough to make the current set stale, a Regenerate button appears next to the view tabs; you can also run it any time from the "···" menu.
Common questions
Why do I not see any audiences?
You need ten or more active prompts. Below that, the tab shows your progress toward the threshold instead of a table.
Can a prompt belong to two audiences?
No. Each prompt sits in exactly one. Tags are the axis for overlapping organization, because a prompt can carry as many of those as you like.
Will regenerating undo my manual changes?
It depends on where you moved the prompt. Prompts you assigned to a custom audience are held out of the regeneration entirely. Prompts you moved between auto-generated audiences get reclassified, so create a custom audience when you want an assignment to hold.
Can I change an audience's stage?
Yes. Open the audience editor and pick a different stage. Regenerating reassigns stages for auto-generated audiences, so a custom audience is the way to pin one for good.
My audiences feel generic. What fixes that?
Fill out your brand profile, especially the description, industry, and domain, so the classifier has something specific to work with. Then spread your prompts across stages. If every prompt is a comparison, every audience will read as "buyers comparing options".