Threats
Early warning system for competitive changes that require attention.
- Get notified when competitors gain significant ground
- Identify emerging threats before they become problems
- Spot opportunities when competitors drop
- Take action while competitive shifts are still reversible
The competitive landscape changes constantly. Threats is your early warning system, surfacing competitive changes that deserve your attention before they become permanent.
What counts as a threat?
Not every competitive change is a threat. We surface the ones that matter:
Competitor gaining
A competitor's visibility increased significantly on prompts where you compete.
| Severity | Trigger |
|---|---|
| Low | +5-10% visibility |
| Medium | +10-20% visibility |
| High | +20%+ visibility |
Position flip
A competitor overtook you on a specific prompt or group of prompts.
New entrant
A brand that wasn't appearing before is now showing up on your prompts.
Model shift
A competitor made significant gains on a specific AI model.
The threats feed
Threats appear as a chronological feed:
| Field | Description |
|---|---|
| Date | When the change was detected |
| Type | What kind of threat |
| Competitor | Who |
| Prompts affected | Which prompts changed |
| Magnitude | How big the change |
| Suggested action | What to do about it |
Responding to threats
For each threat, you can:
Investigate
Click to see full details: which prompts, which models, what changed.
Take action
Follow suggested actions, which typically include:
- Check citation changes
- Review competitor content
- Prioritize affected prompts
- Create response content
Dismiss
Mark as addressed or not relevant. Dismissed threats won't re-appear unless conditions change again.
Set alert
Create a workflow to notify you if this threat escalates further.
Opportunity alerts
Threats work both ways. We also surface opportunities:
Competitor declining
A competitor's visibility dropped, creating openings.
Position opportunity
You're close to overtaking a competitor on key prompts.
Gap closing
You're gaining on a competitor who was previously far ahead.
Configuring alerts
Use Workflows to get notified about threats:
- Email when any competitor gains 10%+
- Slack notification when you lose a prompt you were winning
- Weekly threat digest summary
Best practices
Check threats weekly. Don't let them pile up. Regular review keeps you responsive.
Prioritize by business impact. A threat on a high-value prompt matters more than one on a peripheral query.
Look for patterns. Is one competitor consistently gaining? That's a strategic threat, not just tactical.
Respond proportionally. Not every threat needs a war room. Triage based on severity and impact.
Next steps
By Model
See model-specific competitive dynamics.
Create content
Respond to threats with strategic content.
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